eCommerce

Today's online shopper is better educated, more demanding and far less patient than during the frontier days of eCommerce. Are you prepared?

Gone are the days when shoppers are blissfully satisfied by simply browsing for products, entering a credit card and getting that magical visit from the Fed Ex man a few days later. That primitive level of customer expectation has long gone the way of the dinosaur.

Today - buying a book isn't enough. They expect you to know what kind of book they would like.

Today - ordering printer ink isn't enough. They expect you to know when they will run out.

Today - reserving an airline ticket isn't enough. They expect you to know that they prefer isles over windows.

And perhaps most shocking of all - they expect every online store from Bob's Beef Jerky to Courtney's Cat Toys to have the same level of features, customer services and general ease of use as (yes it's true) Amazon, Ebay and the rest of the eCommerce leaders.

Like the rest of the internet, focus on the customer is central to your success. The process of browsing, buying, checking order status and even returning products should be clear, efficient and effortless, while providing the customer with an assumed sense of financial security. Oh and of course we can't forget the functionality. The usual suspects are still around and going strong:

Dynamic Product Management
Inventory Management
Real-Time Credit Card Processing
Integration with accounting systems
Order and fulfillment processing

But add to that, the drivers of today's customer expectations:

Live product support chat
Predictive selling
Integration with CRM systems
Refined customer segmentation
Complex online configurations
Seamless integration of online and offline support
And much more...

Let the Enilon Group prepare you and your website for success in today's ecommerce marketplace.