Email Marketing

Email Marketing is an extremely effective marketing tool for turning prospects into customers and customers into relationships.

As the Internet's #1 activity, email continues to provide one of the most effective means to attract and enrich your customer base. It's not without its challenges however. With inbox's everywhere filled with messages about Canadian prescriptions, get-rich-quick schemes and other unmentionables, your genuine, permission-based email marketing strategy must be well planned, executed and analyzed to provide maximum results.

As recently as two or three years ago, email marketing was all about who had the biggest marketing list. "Blast and go" was the motto. Today, we are smarter - much smarter. Segmentation, targeting and personalization have replaced sheer list size as the primary driving factors in email marketing success.

The Enilon Group can help you formulate your entire permission-based email marketing strategy. Key elements include:

Data & Strategy		Data acquisition includes those activities associated with ethically obtaining email contact information for your email marketing database. This can be actual customers obtained from past purchase info as well as potential customers that subscribe, or opt-in, to your email communications. From here, Enilon will structure a communication strategy around your data to make your communications as targeted and personalized as possible.
Design		Like website design, email design is key to effectively getting your message across, and it goes beyond simply being attractive. In addition to competing for space and attention in your target's inbox, your email content is increasingly scrutinized by filters in order to keep out junk mail. Getting your email falsely identified as SPAM can stop your campaign in its tracks.
Distribution		In addition to effective design, a qualified list and a compelling message, the success of your email campaign also depends on using the right technical tools. Enilon's email distribution system is up to the task. Architected to handle large quantities of email with ease, it doesn't matter if your campaign contains 1000 emails or 100,000. The system will automatically process all new subscribe and unsubscribe requests, keeping you fully compliant with federal SPAM legislation.
Reporting		One of the tremendous advantages of email is the ability to get immediate feedback on the effectiveness of your campaign. Concrete statistics on how many recipients successfully received, opened and clicked on emails is readily available in real-time. More advanced statistics such as conversion tracking and other "post-click" activity can provide your marketing and sales team with invaluable information.

Contact Enilon today to get your email on track.