Search Engine Marketing

Search Marketing is one of the most cost-effective marketing vehicles for driving highly targeted and qualified prospects to your website.

In recent years, Search Marketing has grown to a multi-billion dollar industry and an integral marketing tool. If Search Marketing is not a significant component of your marketing plan, you are simply missing out on one of the most highly measurable and productive tools in your arsenal.

The Enilon Group can assist you in creating, implementing and managing your entire search marketing strategy. The two areas of concentration are Paid Search Engine Marketing and Natural Search Engine Optimization due to the fact that there are primarily two types of results shown on a search results page. There are advantages and disadvantages to both types of search listings not to mention vastly different tactics used to maximize your exposure in each.

Paid Search Marketing
A search engine's paid or sponsored listings are typically found at the top and down the right side of the search results page. A Paid Search Campaign is managed by bidding on a series of appropriate keywords in a "pay-per-click" model. This simply means that each time your listing is clicked by a search engine user (thus taking them to your website), your account is debited by your bid amount.

With Enilon's assistance, you get to control exactly how your listing(s) appears, for what keywords it appears, how much or how little you want to spend on a daily basis and much more. In addition to getting regular reporting on the number of visitors who see and click on your search ad, Enilon can also integrate conversion tracking in order to establish key ROI metrics.

Natural Search Optimization
A search engine's natural or organic listings are typically found in the middle of the search engine results page. Unlike Paid Search, with natural optimization, there is no fee or premium you can pay to the search engines to influence your positioning in these results. Natural optimization is geared towards optimizing your website via content and code changes so that your pages are clearly readable for the search engine's automatic crawlers that are constantly searching the web for new and updated content.

Enilon's goal is to make your site as palatable as possible for the search engines - for the specific keywords and concepts that you want to rank highly for. We will work with you to develop a highly actionable strategy to improve your rankings through search engine best practices - NOT trickery or other unethical tactics which may instead hurt your rankings.