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	Client: FastBraces Launch Site Related Services: Search Engine Marketing Managed Hosting
The Client: FastBraces is a specialty orthodontic practice with nine locations throughout Texas. Unlike traditional orthodontists, FastBraces offers a patented system of braces invented by founder Dr. Anthony Viazis. The FastBraces system uses a unique design and treatment method which typically allows the patient's teeth to be straightened in a much shorter time frame (and thus at a lower cost) than traditional braces. The Objective: Though FastBraces started with four locations in the Dallas/Fort Worth area, the practice has expanded in recent years with five (soon to be six) newer locations in Austin, San Antonio and Houston. FastBraces has historically spent a significant portion of its advertising budget on coupon book inserts and direct mail pieces. FastBraces was looking for a jump start to its business in all markets. The Solution: The Enilon Group designed a locally targeted search engine marketing campaign in each of FastBraces markets. By selecting properly focused keywords and targeting the campaign locally, Enilon was able to ensure that the FastBraces ads only ran in their intended markets, thereby not wasting money on prospects not likely to make longer trips to a FastBraces office. FastBraces was soon receiving several thousand new qualified and targeted leads each month to its website and new business was up 50% over the same period the prior year.