Enilon

Enilon

We're custom developers, creative thinkers, brand managers, database architects, marketing stewards... We shoot foam rockets, play video games, value family time, laugh— a lot... We love what we do and have fun doing it... and we enjoy our thoughts and ideas!

Increase Your Ad Spend to Ride the Post-Pandemic Digital Shopping Tidal Wave

Introduction Pandemic Impact on Digital Marketing Marketing Landscape Changes Overview Increased Competition 2021 Holiday Impact How to Stay Competitive -customer experience -mobile shopping mindset -utilize data -increase spend Summary Need for Partnership Introduction The last few years have been quite a rollercoaster ride for digital marketing agencies. The industry has seen dramatic shifts in how […]

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Google’s November 2021 Core Update

To no surprise, Google is at it again with yet another algorithm update. Last week Google announced they released a broad core update known as their “November 2021 Core Update.” While we have all become accustomed to routine algorithm releases from Google, 2021 alone has been a historic year of changes. Google reported they made […]

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Google’s new “About This Result” brings search results ranks into focus

While still being in beta, this feature allows searchers to learn why Google ranked a specific website for a desired search query Google is constantly discovering and developing new ways to optimize their search algorithm to deliver the best results for any given query. They have also made it transparent that having a reputable website, […]

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The Explosion of Short-form Video Content on Social Media and Marketing Strategy

Traditional social media platforms were built on the premise of sharing, and we’ve seen many businesses benefit from this. But in this day and age, it’s become increasingly difficult to stand out online with so much competition for attention. With the rise of social media platforms focused on short-form video this has brought about the […]

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Don’t Get Caught with Your Hand In the Third-Party Cookie Jar

On June 24, Google announced the delay of the Third-Party cookie phase-out until late 2023 Crumbling Cookies: A Brief History of the Demise of Third-Party Cookies Google announced on June 24 that they’d be delaying the Third-Party cookie phase out until late 2023. This long-term delay will allow advertisers to adjust their campaigns for compliance […]

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Our (Not New) Normal

A Work-from-Anywhere Marketing Agency Excelling at Client Expectations and Employee Happiness Enilon Embraced the Work From Anywhere Philosophy Long Before Covid and Created a Working Culture Where Employees Thrive in a Workplace of Mutual Trust and Accountability. Employee happiness comes from a healthy work culture and the ability for employees to have a say in […]

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What the Apple iOS 14.5 Privacy Update Means for Digital Marketing

The Marketing Impact of iOS 14.5 Update and The New Consumer Push for Information Privacy and Data Security Consumers Want Control Over Their Personal Data Privacy matters! Consumers are clamoring for privacy protections, with governments and big tech responding with solutions. From Google Chrome and the death of cookies to Facebook to Apple, steps to […]

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The Importance of Transparency In The Marketing Agency – Client Relationship

How Custom Dashboards Create Radical Transparency and Lead to Best Results for Both Entities –You Should Expect Transparency from Your Marketing Partners –Radical Transparency Is the Key To Combating Negative Data –Enilon Creates Custom Dashboards To Provide Needed Transparency –Greater Success Flows from Data Transparency Building Team Unity –Trust & Loyalty Flow Out of Transparency […]

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How Will The Privacy-First Era Change Online-Marketing & Advertising

The Factors Driving Us Towards Privacy-First? The Problems That Precipitated It All, or How Did We Get Here How to Prepare for Privacy-First The “Don’t Panic” Perspective The Future & Next Steps Historical Perspective & Asking The Right Questions What The Privacy-First Era & Death of 3rd Party Cookies Mean for Online-Marketing and Business Crumbling […]

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Tracking 2021 Tech Trends in E-Commerce with the Experts at Enilon

The Rise and Projected Growth of eCommerce eCommerce Marketing Strategy eCommerce Platform Strategy WooCommerce Overview & Trends Shopify Overview & Trends The Need for a New Plan for the “New Normal” The Rise of eCommerce The Covid-19 Pandemic led to drastic changes in lifestyles and habits the world over. The ripple effects are still rippling […]

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