Enilon Blog

Enilon Digital Marketing Roadmap Provides a Clear Path to Growth Are you the marketing stakeholder in your company looking to regain your footing after being swept off your feet by 2020? Many companies threw their marketing plans out the window by the Q2 of 2020 because of Covid19. Are you scrambling to right the ship […]

Why Start with a Customer Journey Map? Here is a great place to start as you build your 2020 Marketing Programs. A data-driven Customer Journey Map is critical to delivering truly unique and tailored customer experiences. Creating comprehensive, thoughtfully designed customer journey maps helps brands understand their customer’s shopping, buying, and engagement behaviors and the […]

discovery noun dis· cov· ery | \ di-ˈskə-v(ə-)rē \ plural discoveries 1a: the act or process of discovering 1b: disclosure, display 1c: exploration 2: something discovered 3: the usually pretrial disclosure of pertinent facts or documents by one or both parties to a legal action or proceeding Synonyms: Detection, finding, spotting, unearthing (source: Merriam-Webster) When […]

December 6th, 2018. The long-anticipated launch of WordPress 5 (aka Bebo) – the latest iteration of the world’s most prolific CMS – was (finally) publicly released with much social media fanfare. Several years in the making, this marked a big day for web developers and site managers everywhere, as this included the addition of Gutenberg, […]

Black Friday will be here before you know it, with Cyber Monday right on its tail. While we’ve already entered the month of November, there are still a few quick fixes you can institute to help gain every little bit of traction you can for the Q4 sales season. So without further ado, and in […]

Today, we’re inundated with options when it comes to customizing our ad campaigns. From the humble workhorse – the Google ETA, to the latest and greatest in immersive, augmented reality-based ads, we have an amazing assortment of tools at our disposal. And tools is the keyword. Every tool has its place, and some jobs and […]

Remember the first time you saw that funny commercial, nodded along as you read that clever advert or even *gasp* clicked on a banner ad because it so perfectly addressed your situation (or at least convinced you that you had a “situation”)? What did you do the next time you saw it? You ignored it. […]

The typical focus of any social media campaign – organic or paid – is to connect with existing and/or potential users. The problem lies in how an organization maintains that connection.  Too many times we see the communication only going one way: from the organization to the user, with little to no reciprocity. Sometimes that […]

Geotargeted advertising is one of the more exceptional examples of marketing and technology working together. Geotargeting is essentially the act of serving a targeted ad to an individual based on their location. Anyone who enables location sharing on their mobile device can be exposed to this form of advertising. If your target resides in (or […]