Enilon Blog

Marketing Expansion Comes On the Heels of Marketing Success Hard-Fought Gains Feed Expansion New Wins = New Growth Opportunities Beware the Echo Chamber of Marketing Success Complacency is the enemy of success, but conversely, marketing success can lead to complacency. You work hard and develop a solid marketing strategy. You run the plan through the gauntlet, […]

Overview When the right agency is paired with the right account, there is some serious magic that can happen within this partnership. The marketing goals could be brand centric or conversion centric, but when they’re crushed as a unified client and agency team it can be extremely rewarding for both sides. A strong Client Partnership […]

Think of e-Commerce sales as an archer’s target and every physical and digital touchpoint you have available is a quiver in your arsenal. They should not all be the same arrow. They should be diverse, just as you have arrows for practice, for sport, for hunting; some are made for a short distance, and some […]

The answer is both. Sorry, I didn’t bury the lead! Two races are occurring simultaneously in the digital marketplace. The first is a series of sprints as you adjust to your audience’s ever-evolving behaviors. These sprints are short bursts of data and insight that require quick pivots in focus or tweaks in strategy. The other […]

Now It’s Time to Analyze the Data To Begin the Test & Scale Phase of Your Marketing Plan. Measuring Marketing Success The first stage was to identify your needs and formulate a blueprint for building your 2021 Marketing Strategy, either on your own or through an agency partnership. Then came the time to build, implement, […]

Your Ability to Build Effective Digital Marketing Programs Follows A Strategically Designed Roadmap Once you have a digital marketing blueprint, a roadmap to follow, what comes next? CMOs and other executives now know where they are going, but this is where the rubber meets the road if the roadmap is to be successful. You may […]

Enilon Digital Marketing Roadmap Provides a Clear Path to Growth Are you the marketing stakeholder in your company looking to regain your footing after being swept off your feet by 2020? Many companies threw their marketing plans out the window by the Q2 of 2020 because of Covid19. Are you scrambling to right the ship […]

Why Start with a Customer Journey Map? Here is a great place to start as you build your 2020 Marketing Programs. A data-driven Customer Journey Map is critical to delivering truly unique and tailored customer experiences. Creating comprehensive, thoughtfully designed customer journey maps helps brands understand their customer’s shopping, buying, and engagement behaviors and the […]

discovery noun dis· cov· ery | \ di-ˈskə-v(ə-)rē \ plural discoveries 1a: the act or process of discovering 1b: disclosure, display 1c: exploration 2: something discovered 3: the usually pretrial disclosure of pertinent facts or documents by one or both parties to a legal action or proceeding Synonyms: Detection, finding, spotting, unearthing (source: Merriam-Webster) When […]

December 6th, 2018. The long-anticipated launch of WordPress 5 (aka Bebo) – the latest iteration of the world’s most prolific CMS – was (finally) publicly released with much social media fanfare. Several years in the making, this marked a big day for web developers and site managers everywhere, as this included the addition of Gutenberg, […]