Enilon Blog

The Importance of Discovery

discovery noun dis· cov· ery | \ di-ˈskə-v(ə-)rē \ plural discoveries 1a: the act or process of discovering 1b: disclosure, display 1c: exploration 2: something discovered 3: the usually pretrial disclosure of pertinent facts or documents by one or both parties to a legal action or proceeding Synonyms: Detection, finding, spotting, unearthing (source: Merriam-Webster) When […]

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4 Problems That Killed Amazon Dash – That You Should Avoid

Amazon announced last week that it will discontinue its Amazon Dash button service. Its what? You remember, those little wifi-enabled physical buttons that were branded with a given item you felt the need to buy regularly and were connected to your home network. The same buttons that a court in Germany ruled to be, ahem, […]

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What We Can Learn From The Instagram Egg

Unless you’ve been living under a rock of late, there’s a war on Instagram where large sums of money and globally-recognized influencers are all losing… to an anonymous egg. Not a Fabergé egg, not a perfectly-lit quail yolk atop a bed of Wagyu tartare. A simple, inoffensive, brown, slightly speckled egg. This egg to be […]

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When To Post For Your Social Media Channels?

This infographic shows you best practices for posting in the top social media channels: Download the PDF version here.

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Removing E-Commerce Hurdles: 5 Things You Can Do To Maximize Conversions

Black Friday will be here before you know it, with Cyber Monday right on its tail. While we’ve already entered the month of November, there are still a few quick fixes you can institute to help gain every little bit of traction you can for the Q4 sales season. So without further ado, and in […]

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The Importance of a Content Calendar

When it comes to all the various forms of content we manage, from blogs and social media posts to infographics and videos, organization is vital to keeping all your various team members and assets aligned and on schedule. There are numerous software packages, apps, and CMS plugins that can assist you in keeping your content […]

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Static vs. Rich Media – Which Should You Use?

Today, we’re inundated with options when it comes to customizing our ad campaigns. From the humble workhorse – the Google ETA, to the latest and greatest in immersive, augmented reality-based ads, we have an amazing assortment of tools at our disposal. And tools is the keyword. Every tool has its place, and some jobs and […]

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How To Fight Ad Fatigue

Remember the first time you saw that funny commercial, nodded along as you read that clever advert or even *gasp* clicked on a banner ad because it so perfectly addressed your situation (or at least convinced you that you had a “situation”)? What did you do the next time you saw it? You ignored it. […]

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The How and Why of Geotargeting

Geotargeted advertising is one of the more exceptional examples of marketing and technology working together. Geotargeting is essentially the act of serving a targeted ad to an individual based on their location. Anyone who enables location sharing on their mobile device can be exposed to this form of advertising. If your target resides in (or […]

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Email Marketing: It All Started 40 Years Ago

The concept of email marketing first appeared in 1978, thanks in part to Gary Thuerk, a marketing manager working at Digital Equipment Corporation, who sent the first unsolicited email with the hope of selling something, to 400 unsuspecting recipients who were using ARPANET, one of the first iterations of what we now know as the Internet. […]

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