Enilon Blog

Dayparting Your Media Budget

Do you shop for sweaters in August? Plan your summer vacation in July? Do you search for the best ribeye near you at 5 am? Outliers excluded, most of us think about sweaters when the weather calls for it, plan our summer vacations months in advance, and few of us dive into a 72-ounce bone-in […]

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Why This 47-Year-Old Ogilvy Ad Is Relevant Today

“The more things change, the more they stay the same.” – Jean-Baptiste Alphonse Karr David Ogilvy, who some consider the father of advertising, created some of the most successful campaigns in history. Today we’re focusing on this absolute gem of a long-form advert outlining his namesake agency’s ability to answer The Big Question: His extensive […]

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4 Simple Steps to Prevent Facebook Ads Manager Phishing

Ah phishing, the time-honored practice of sending people fake emails that look *almost* legit in an effort to garner anything from PINs to login credentials & passwords. While this type of “hack” has been around for decades, it shouldn’t be dismissed. With every advance we make in security, those who don’t give up on their […]

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Setting Up For Successful E-Commerce

E-commerce. What was once something as simple as posting your product catalog and installing a payment gateway has now become – like all things in the digital marketing world – a cross-departmental component of a higher-level growth initiative. Suppose you’ve yet to enter the world of e-commerce? Maybe you’re wanting to revamp your current e-commerce […]

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4 Things to Think About When Drafting a Modern-Day Digital RFP

The digital marketing RFP process is a time-intensive process, though often necessary when making a big decision and financial commitment. Previous methods, however, may not be the best approach when dealing with today’s ever-evolving world of digital marketing. By asking the right questions and honestly ranking your organization’s needs and wants, you’ll identify True North […]

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What is The Right-Sized Marketing Investment for Middle-Market Businesses?

With marketing, if you invest more, can you get more? Sometimes, but not always. How much do you need to invest for it to be worth it? Good question! In our experience working with middle-market companies, there are some key considerations that help us and our clients determine the right-sized marketing spend and mix: Company […]

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Using Digital Tactics to Boost your Customer Acquisition Strategy

omnichannel marketing map

Customer acquisition is essential to your business and for it to survive you need to attract new customers. Do you have an acquisition strategy? Since it costs roughly five times as much to attract a new customer than to keep an existing one, you need to make sure your acquisition strategy is as sound and […]

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WordPress & Security Issues: Debunking the Myth

When talking to existing and potential clients about setting up their site with WordPress, they often ask us about its security. There seems to be a myth that WordPress is more prone to security hacks than proprietary Content Management Systems. When you dig a little deeper, you’ll find that the majority of people with these […]

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Leveraging Demographics In Paid Search

Demographics have long been the firm foundation all of marketing is built upon. Identifying one’s target demographics is the first — and arguably the most critical — step to creating a successful ad campaign. This ideology remains consistent no matter the format. Whether it be print, television, paid social, or paid search, knowing your clients’ […]

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When Creative and Data Work Together, It’s a Beautiful Thing

neon lights

As a creative, I have learned over time the value of good data and most recently come to love it very much. I’m in a love triangle: creative, data, and me. I have always appreciated strong digital strategy. It was always easier for me to create ideas that laddered up to a strategy that was […]

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