Enilon Blog

Static vs. Rich Media – Which Should You Use?

Today, we’re inundated with options when it comes to customizing our ad campaigns. From the humble workhorse – the Google ETA, to the latest and greatest in immersive, augmented reality-based ads, we have an amazing assortment of tools at our disposal. And tools is the keyword. Every tool has its place, and some jobs and […]

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What Is Social Listening?

The typical focus of any social media campaign – organic or paid – is to connect with existing and/or potential users. The problem lies in how an organization maintains that connection.  Too many times we see the communication only going one way: from the organization to the user, with little to no reciprocity. Sometimes that […]

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The How and Why of Geotargeting

Geotargeted advertising is one of the more exceptional examples of marketing and technology working together. Geotargeting is essentially the act of serving a targeted ad to an individual based on their location. Anyone who enables location sharing on their mobile device can be exposed to this form of advertising. If your target resides in (or […]

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Dayparting Your Media Budget

Do you shop for sweaters in August? Plan your summer vacation in July? Do you search for the best ribeye near you at 5 am? Outliers excluded, most of us think about sweaters when the weather calls for it, plan our summer vacations months in advance, and few of us dive into a 72-ounce bone-in […]

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Why This 47-Year-Old Ogilvy Ad Is Relevant Today

“The more things change, the more they stay the same.” – Jean-Baptiste Alphonse Karr David Ogilvy, who some consider the father of advertising, created some of the most successful campaigns in history. Today we’re focusing on this absolute gem of a long-form advert outlining his namesake agency’s ability to answer The Big Question: His extensive […]

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4 Simple Steps to Prevent Facebook Ads Manager Phishing

Ah phishing, the time-honored practice of sending people fake emails that look *almost* legit in an effort to garner anything from PINs to login credentials & passwords. While this type of “hack” has been around for decades, it shouldn’t be dismissed. With every advance we make in security, those who don’t give up on their […]

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Setting Up For Successful E-Commerce

E-commerce. What was once something as simple as posting your product catalog and installing a payment gateway has now become – like all things in the digital marketing world – a cross-departmental component of a higher-level growth initiative. Suppose you’ve yet to enter the world of e-commerce? Maybe you’re wanting to revamp your current e-commerce […]

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Declared Data vs. Inferred Data

Not all data is created equal. As data privacy continues to evolve, from GDPR to CCPA, how we approach data collection as marketers is more crucial than ever. Additionally, with these initiatives and changes in consumer opinion, the relevance – and in turn value – of various forms of data will inevitably change. Two major […]

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What Facebook’s New Approach to Data Means for Marketers

As a digital performance company, we understand the value of useful data. We know how to gather it, analyze it, and utilize it to deliver positive ROI for our clients. Thanks to platforms like Google and Facebook, we as marketers have access to more data than ever before. Thus, we can deliver information to consumers […]

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What is The Right-Sized Marketing Investment for Middle-Market Businesses?

With marketing, if you invest more, can you get more? Sometimes, but not always. How much do you need to invest for it to be worth it? Good question! In our experience working with middle-market companies, there are some key considerations that help us and our clients determine the right-sized marketing spend and mix: Company […]

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