Enilon Blog

The How and Why of Geotargeting

Geotargeted advertising is one of the more exceptional examples of marketing and technology working together. Geotargeting is essentially the act of serving a targeted ad to an individual based on their location. Anyone who enables location sharing on their mobile device can be exposed to this form of advertising. If your target resides in (or […]

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Email Marketing: It All Started 40 Years Ago

The concept of email marketing first appeared in 1978, thanks in part to Gary Thuerk, a marketing manager working at Digital Equipment Corporation, who sent the first unsolicited email with the hope of selling something, to 400 unsuspecting recipients who were using ARPANET, one of the first iterations of what we now know as the Internet. […]

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Dayparting Your Media Budget

Do you shop for sweaters in August? Plan your summer vacation in July? Do you search for the best ribeye near you at 5 am? Outliers excluded, most of us think about sweaters when the weather calls for it, plan our summer vacations months in advance, and few of us dive into a 72-ounce bone-in […]

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Why This 47-Year-Old Ogilvy Ad Is Relevant Today

“The more things change, the more they stay the same.” – Jean-Baptiste Alphonse Karr David Ogilvy, who some consider the father of advertising, created some of the most successful campaigns in history. Today we’re focusing on this absolute gem of a long-form advert outlining his namesake agency’s ability to answer The Big Question: His extensive […]

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Setting Up For Successful E-Commerce

E-commerce. What was once something as simple as posting your product catalog and installing a payment gateway has now become – like all things in the digital marketing world – a cross-departmental component of a higher-level growth initiative. Suppose you’ve yet to enter the world of e-commerce? Maybe you’re wanting to revamp your current e-commerce […]

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What is The Right-Sized Marketing Investment for Middle-Market Businesses?

With marketing, if you invest more, can you get more? Sometimes, but not always. How much do you need to invest for it to be worth it? Good question! In our experience working with middle-market companies, there are some key considerations that help us and our clients determine the right-sized marketing spend and mix: Company […]

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In 2018, CMOs Will Have to “Grow or Go”

You may have read Forrester’s latest report warning how pressure for growth will increase dramatically in 2018. Citing “grow or go” as the new industry mantra, this focus on outbreak and sustainable growth is prompting many fortune 500 companies to consider a disruptive role change at CMO, preferring to entrust their organization’s growth to a CGO. […]

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Enilon Featured in “Dallas Innovates”

Fresh off the heels of a big win at the American Marketing Association’s Marketer of the Year awards show, Fort Worth’s Enilon is excited to be featured in Dallas Innovates as a small firm making big waves in the digital space. Through forward thinking projects, like the Flexjet.com website which uses interactive media elements such […]

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Fort Worth Business says “Enilon has Raised the Roof…”

…and the bar for digital marketing, if we do say so ourselves. Fort Worth Business‘ profile on Enilon highlights how we have combined the creative and strategic power of a large firm with the tenacity of an agile shop. “The team here is outstanding and the work we’ve been doing is outstanding. It’s something that has come out of everyone,” […]

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