Enilon Blog

How To Fight Ad Fatigue

Remember the first time you saw that funny commercial, nodded along as you read that clever advert or even *gasp* clicked on a banner ad because it so perfectly addressed your situation (or at least convinced you that you had a “situation”)? What did you do the next time you saw it? You ignored it. […]

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The How and Why of Geotargeting

Geotargeted advertising is one of the more exceptional examples of marketing and technology working together. Geotargeting is essentially the act of serving a targeted ad to an individual based on their location. Anyone who enables location sharing on their mobile device can be exposed to this form of advertising. If your target resides in (or […]

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Dayparting Your Media Budget

Do you shop for sweaters in August? Plan your summer vacation in July? Do you search for the best ribeye near you at 5 am? Outliers excluded, most of us think about sweaters when the weather calls for it, plan our summer vacations months in advance, and few of us dive into a 72-ounce bone-in […]

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Google Rebranding: What Does It Mean For Me?

Change is good. Change is scary. You may have heard Google recently announce they’re retiring the AdWords & DoubleClick brands. Before panic and fear sets in, and you start reevaluating your ad strategy, take comfort in the fact that this is simply a rebranding and not a fundamental change to the platforms themselves. Google’s SVP […]

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Is Phrase Match Irrelevant?

Why BMM And Exact Match Keywords Are All You Need In business, time is money. Those that can do a great job in less time than their competitors generally end up ahead. All too often, saving time means dropping “unnecessary” steps only to find out the hard way that the eliminated process steps were, in […]

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Leveraging Demographics In Paid Search

Demographics have long been the firm foundation all of marketing is built upon. Identifying one’s target demographics is the first — and arguably the most critical — step to creating a successful ad campaign. This ideology remains consistent no matter the format. Whether it be print, television, paid social, or paid search, knowing your clients’ […]

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Creating The Ultimate Customer Experience

Converging Bought Media & CRM When interactions within brick & mortar businesses were the primary method for customer engagement, it was human nature to craft your sales pitch specifically for each of your customers in order to ensure that they knew you cared about them as a customer. Merchants were willing to retain every detail […]

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Google Is Redefining The Meaning of ‘Exact Match’

Google’s Exact Match Update When it comes to the world that is digital marketing, there are a few things that all marketers know to be universally true. One, that PPC and CPC are not the same thing. Two, that AdWords offers three distinct types of campaigns: broad, phrase, and exact. And three, an ad with exact […]

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Expanded Text Ads Take Place of Standard Text Ads

  What Happened? As of January 31, Google is no longer accepting standard text ads, and all existing standard text ads will be converted to extended ad formats. Your company’s standard ads will continue to run, but you will not be able to create new standard text ads or edit existing ones. Google began testing […]

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