Enilon Blog

Why WordPress Maintenance Plans Make Sense

Download as PDF SECURITY Do you change your passwords? Do you know what your WordPress Error Logs are, where to find them, and what they can tell you? How often do you backup your site? These are just a few questions that, if you can’t answer them, you should employ someone with the answer. Otherwise, […]

Read More

What We Learned at Camp – WordCamp, That Is

Enilon has been a WordPress house since 2014 which was, coincidentally, the first time we started attending DFW WordCamp – a two-day intensive that offers a well-rounded buffet of knowledge that addresses the two camps that attend the, well, camp. It is also one of those rare events that set the order of the Metroplex […]

Read More

Removing E-Commerce Hurdles: 5 Things You Can Do To Maximize Conversions

Black Friday will be here before you know it, with Cyber Monday right on its tail. While we’ve already entered the month of November, there are still a few quick fixes you can institute to help gain every little bit of traction you can for the Q4 sales season. So without further ado, and in […]

Read More

Static vs. Rich Media – Which Should You Use?

Today, we’re inundated with options when it comes to customizing our ad campaigns. From the humble workhorse – the Google ETA, to the latest and greatest in immersive, augmented reality-based ads, we have an amazing assortment of tools at our disposal. And tools is the keyword. Every tool has its place, and some jobs and […]

Read More

The How and Why of Geotargeting

Geotargeted advertising is one of the more exceptional examples of marketing and technology working together. Geotargeting is essentially the act of serving a targeted ad to an individual based on their location. Anyone who enables location sharing on their mobile device can be exposed to this form of advertising. If your target resides in (or […]

Read More

So Your Office is Going Remote…

More and more companies these days are instituting some form of a work-from-home policy whereby employees can work, as the name implies, from their home, or in fact anywhere with a decent internet connection. Enilon has recently instituted a 100% WFH/Remote policy – with a few caveats (mandatory attendance meetings, client-facing meetings, happy hour, etc…) […]

Read More

Email Marketing: It All Started 40 Years Ago

The concept of email marketing first appeared in 1978, thanks in part to Gary Thuerk, a marketing manager working at Digital Equipment Corporation, who sent the first unsolicited email with the hope of selling something, to 400 unsuspecting recipients who were using ARPANET, one of the first iterations of what we now know as the Internet. […]

Read More

4 Simple Steps to Prevent Facebook Ads Manager Phishing

Ah phishing, the time-honored practice of sending people fake emails that look *almost* legit in an effort to garner anything from PINs to login credentials & passwords. While this type of “hack” has been around for decades, it shouldn’t be dismissed. With every advance we make in security, those who don’t give up on their […]

Read More

Setting Up For Successful E-Commerce

E-commerce. What was once something as simple as posting your product catalog and installing a payment gateway has now become – like all things in the digital marketing world – a cross-departmental component of a higher-level growth initiative. Suppose you’ve yet to enter the world of e-commerce? Maybe you’re wanting to revamp your current e-commerce […]

Read More

Declared Data vs. Inferred Data

Not all data is created equal. As data privacy continues to evolve, from GDPR to CCPA, how we approach data collection as marketers is more crucial than ever. Additionally, with these initiatives and changes in consumer opinion, the relevance – and in turn value – of various forms of data will inevitably change. Two major […]

Read More