Enilon Blog

Declared Data vs. Inferred Data

Not all data is created equal. As data privacy continues to evolve, from GDPR to CCPA, how we approach data collection as marketers is more crucial than ever. Additionally, with these initiatives and changes in consumer opinion, the relevance – and in turn value – of various forms of data will inevitably change. Two major […]

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Google Rebranding: What Does It Mean For Me?

Change is good. Change is scary. You may have heard Google recently announce they’re retiring the AdWords & DoubleClick brands. Before panic and fear sets in, and you start reevaluating your ad strategy, take comfort in the fact that this is simply a rebranding and not a fundamental change to the platforms themselves. Google’s SVP […]

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4 Things to Think About When Drafting a Modern-Day Digital RFP

The digital marketing RFP process is a time-intensive process, though often necessary when making a big decision and financial commitment. Previous methods, however, may not be the best approach when dealing with today’s ever-evolving world of digital marketing. By asking the right questions and honestly ranking your organization’s needs and wants, you’ll identify True North […]

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Why We Choose WordPress

At Enilon, we believe that proven technologies are just as important as those that are still on the horizon. While new and exciting tech is something we monitor regularly, we put our trust in proven technologies that demonstrate a flexibility that accounts for the Next Big Thing. So when it comes to building beautiful, responsive, […]

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5 Reasons We Chose Pantheon For Web Hosting

Choosing your web host is as important as picking the right partner to grow your business. And, like making the decision for the right agency, web hosting brings along a whole list of words that can sometimes be confusing. You might hear words or phrases like: The cloud Cloud servers/sites Server performance Varnish caching Redundant […]

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PSA: Avoid Being Surprised With Website Downtime By Taking This Simple Step

With how important e-commerce transactions and website leads are to businesses, it’s important to make sure that your website – and registrar – stay optimized for continued performance. As of January 1, 2014, ICANN (Internet Corporation for Assigned Name and Numbers) began requiring that your contact information is verified anytime a new domain registration or […]

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How to Answer Your Customer’s Voice Search Queries

Our reliance upon voice-enabled digital assistant platforms such as Amazon’s Alexa and Google Assistant into our digital lives is growing as our adoption rate of these new technologies keeps setting records. One estimate (already a year old) put stand-alone device growth at 130%. As a digital marketing agency, new opportunities to help our clients amplify […]

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A Few Things to Consider Before Switching to HTTP/2

Brief History of HTTP If you do a search on HTTP, you’ll quickly find many well written articles overflowing with very detailed technical jargon. These articles will explain in great detail everything you need to know (and don’t need to know) about HTTP. Here’s a brief summary of the main points with an attempt to […]

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WordPress & Security Issues: Debunking the Myth

When talking to existing and potential clients about setting up their site with WordPress, they often ask us about its security. There seems to be a myth that WordPress is more prone to security hacks than proprietary Content Management Systems. When you dig a little deeper, you’ll find that the majority of people with these […]

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Introduction to Marketing Technology Stacks

Here at Enilon, we get questions from clients regularly asking about “marketing technology stacks.” The term has become somewhat of a buzzword, and since it can be so valuable to your organization, we wanted to provide a quick overview of what it is and why it matters. What is a marketing technology stack? A marketing technology stack […]

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