Setting Up For Successful E-Commerce E-commerce. What was once something as simple as posting your product catalog and installing a…
4 Things to Think About When Drafting Modern-Day Digital RFP The digital marketing RFP process is a time-intensive process, though often necessary when making a…
What is The Right-Sized Marketing Investment for Middle-Market Businesses? With marketing, if you invest more, can you get more? Sometimes, but not always. How…
Using Digital Tactics to Boost your Customer Acquisition Strategy Customer acquisition is essential to your business and for it to survive you need to…
WordPress & Security Issues: Debunking the Myth When talking to existing and potential clients about setting up their site with WordPress, they…
Leveraging Demographics In Paid Search Demographics have long been the firm foundation all of marketing is built upon. Identifying one’s…
When Creative and Data Work Together, It’s a Beautiful Thing As a creative, I have learned over time the value of good data and most…
How A Project Manager Achieves “No Surprises” Project Management is something that varies from one agency to another. Some have a full…
Personalization Starts with Knowing Your Customer 3 tips to getting it right I have a personal passion for Customer Strategy, and…
Google Is Redefining The Meaning of ‘Exact Match’ Google’s Exact Match Update When it comes to the world that is digital marketing, there are…
Introduction to Marketing Technology Stacks Here at Enilon, we get questions from clients regularly asking about “marketing technology stacks.” The…
Your Top 3 SEO Questions: Answered. Search engine optimization is exciting to some, interesting to others, and mystifying to many. Today, we…
Expanded Text Ads Take Place of Standard Text Ads What Happened? As of January 31, Google is no longer accepting standard text ads,…
Five Email Marketing Optimization Tactics Too many people overlook email marketing in favor of other marketing platforms such as social media…
Choosing the Right Digital Strategy Choosing the right digital strategy is not something to take lightly. The path a business…