Email Marketing: It All Started 40 Years Ago The concept of email marketing first appeared in 1978, thanks in part to Gary Thuerk, a…
How to Answer Your Customer’s Voice Search Queries Our reliance upon voice-enabled digital assistant platforms such as Amazon’s Alexa and Google Assistant into…
Content Strategies That Will Make You Rethink Your Own Policies Content, in the context of a digital market, is anything that you publish: words, images,…
Five Email Marketing Optimization Tactics Too many people overlook email marketing in favor of other marketing platforms such as social media…
Presentation: Building an ROI Focused Content Strategy Plan Here is the deck for our talk at the PRSA (Public Relations Society of America)…