Creating A Successful Connection
Personalization = Results
Personalized marketing - versus traditional marketing - has been shown to increase ROI by 15-20%.
Smarter Search
Getting granular on your connections - being there when your patient searches for their current healthcare concern - allows for smarter and thus more efficient PPC and Organic campaigns that will lead to an increase in appointment bookings.
Proactive Email & Content
Creating truly customized content that speaks to your patient's past, current, and future healthcare concerns, proactively delivered to them when they need it - and thus offering the patient real value in determining which path to choose in their healthcare journey.
Social & Display
Dynamically created content that is tailored to the individual on a truly 1:1 basis and is present in their channel of choice be that Google Display, Facebook, Instagram or YouTube.
Connected Patient Journey Map
We begin with mapping out the initial strategic steps of the Connected Patient experience based on new or existing data. The journey map is a preliminary roadmap that anticipates the next steps of a patient's actions, from awareness to requesting an appointment.
More information about Helping Healthcare Systems Increase Patient Revenue
The 5 areas of a Connected Patient Experience
The patient experience is a top focus for most progressive healthcare providers. From a digital marketing perspective, there are ways to enhance the patient experience by taking a "Connected Patient" approach. A connected patient is …
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Keeping Patients in the System with Personalized Marketing
We all know it's cheaper to market to your existing customers than it is to acquire net-new customers. Yet, when we have a service-line goal to hit, we fall back to old hat prospecting strategies. …
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