Enilon Blog

How to Attribute Sales Pipeline Value to Marketing Activities

When an organization has a long sales cycle, it can be challenging to show marketing return on investment (ROI). The long lead time can make it difficult to know what is working and what is not with marketing. If it typically takes 6 months or more for a sale to close, how do you know […]

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SEO Requirements for Ecommerce Development

When developing a website, what do you think are the most important considerations? You may feel it is a clean website design, ease of use, or even color scheme and branding. Though all of these are important, it is crucial to consider SEO as well. Even though SEO is vital to website development, it is […]

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How Marketing Can Support Sales Teams with an ABM Approach

It is very common within an organization to have tension between the Marketing and Sales teams. However, to succeed, your business must be a well-aligned machine with all parts moving and working together. There is a strategic approach that Marketing can take that is focused on supporting the Sales team, which greatly improves the relationship […]

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The Importance of a Strong Value Proposition in B2B Ecommerce

Many B2B companies are finding the shift to ecommerce challenging. Oftentimes, these are the same organizations that have historically relied on sales teams to drive their marketing needs. As their business moves into a digital sales environment, they are coming to realize they must change their tactics to create a strong, proactive digital communication foundation. […]

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B2B Ecommerce: A Comprehensive Guide To Shaping Your Digital Marketing Strategy

Business-to-business (B2B) ecommerce is growing at a rapid rate, and businesses are scrambling to figure out how to adapt their sales and marketing strategies to accommodate. These organizations struggle translating their existing B2B marketing tactics to ecommerce. If this sounds familiar to you, you may be wondering where to start. A good launching point when […]

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Understanding Backlinks As the Backbone of A Healthy SEO Strategy

The Origin of Weighted Ranking What is a Backlink? Why are Backlinks Important? Common Backlink Sources Are Backlinks Created Equal? Backlink Examples Outro: Backlinks & SEO Strategy Introduction Backlinks, backlinks, backlinks. Oh my! It may seem as alien a concept as the land of Oz to some, but it need not be scary. On the […]

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Google’s November 2021 Core Update

To no surprise, Google is at it again with yet another algorithm update. Last week Google announced they released a broad core update known as their “November 2021 Core Update.” While we have all become accustomed to routine algorithm releases from Google, 2021 alone has been a historic year of changes. Google reported they made […]

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Google’s new “About This Result” brings search results ranks into focus

While still being in beta, this feature allows searchers to learn why Google ranked a specific website for a desired search query Google is constantly discovering and developing new ways to optimize their search algorithm to deliver the best results for any given query. They have also made it transparent that having a reputable website, […]

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Don’t Get Caught with Your Hand In the Third-Party Cookie Jar

On June 24, Google announced the delay of the Third-Party cookie phase-out until late 2023 Crumbling Cookies: A Brief History of the Demise of Third-Party Cookies Google announced on June 24 that they’d be delaying the Third-Party cookie phase out until late 2023. This long-term delay will allow advertisers to adjust their campaigns for compliance […]

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Our (Not New) Normal

A Work-from-Anywhere Marketing Agency Excelling at Client Expectations and Employee Happiness Enilon Embraced the Work From Anywhere Philosophy Long Before Covid and Created a Working Culture Where Employees Thrive in a Workplace of Mutual Trust and Accountability. Employee happiness comes from a healthy work culture and the ability for employees to have a say in […]

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