137% Increase in Inbound Leads in 30 Days
The Right Mix of Search & Display to Drive Qualified Opportunities
Industry: Technology | AI | Data Centers
Challenge: A growth-focused technology company in the AI/Data Center space was struggling to drive the inbound leads they needed to support their aggressive growth goals. They turned to Enilon to help them drive inbound pipeline.
Solution: First we did a strategic market assessment to determine best opportunities for online positioning and value proposition messaging. Then we developed a multi-channel demand generation program that focused both on bringing awareness with the right prospects and targeted high-intent organic and paid search program. We also focused on GEO/AIO to increase presence in important LLM prompts.
Results: The results were seen very quickly and validated by the sales team. Within the first few weeks of the media campaign running, the quality inbound leads started coming in, consistently. As the organic optimizations took hold, the inbound leads only strengthened. We continue to test and refine and drive more leads that turn into SQLs and Opportunities than this company has ever experienced.
Why Enilon? Enilon has over 20 years experience working in B2B digital marketing focusing on technical products. We understand how to help a company find their differentiated messaging that stands out and helps them compete online. This element of strategy and partnership really helps our clients win and is the biggest thing that our clients appreciate about their experience working with Enilon.
"We have never had inbound leads like this before. This is really exciting!"