Enilon Blog

4 Simple Steps to Prevent Facebook Ads Manager Phishing

Ah phishing, the time-honored practice of sending people fake emails that look *almost* legit in an effort to garner anything from PINs to login credentials & passwords. While this type of “hack” has been around for decades, it shouldn’t be dismissed. With every advance we make in security, those who don’t give up on their […]

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Setting Up For Successful E-Commerce

E-commerce. What was once something as simple as posting your product catalog and installing a payment gateway has now become – like all things in the digital marketing world – a cross-departmental component of a higher-level growth initiative. Suppose you’ve yet to enter the world of e-commerce? Maybe you’re wanting to revamp your current e-commerce […]

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Declared Data vs. Inferred Data

Not all data is created equal. As data privacy continues to evolve, from GDPR to CCPA, how we approach data collection as marketers is more crucial than ever. Additionally, with these initiatives and changes in consumer opinion, the relevance – and in turn value – of various forms of data will inevitably change. Two major […]

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What The CCPA Means For You

First, a little backstory on General Data Protection Regulation (GDPR) for those who’ve been living under an analog rock… The GDPR was drafted and implemented to grant citizens of the EU control over their personal data. This law applies to all organizations, regardless of location, that conduct business in the EU, specifically the European Economic […]

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Google Rebranding: What Does It Mean For Me?

Change is good. Change is scary. You may have heard Google recently announce they’re retiring the AdWords & DoubleClick brands. Before panic and fear sets in, and you start reevaluating your ad strategy, take comfort in the fact that this is simply a rebranding and not a fundamental change to the platforms themselves. Google’s SVP […]

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What Facebook’s New Approach to Data Means for Marketers

As a digital performance company, we understand the value of useful data. We know how to gather it, analyze it, and utilize it to deliver positive ROI for our clients. Thanks to platforms like Google and Facebook, we as marketers have access to more data than ever before. Thus, we can deliver information to consumers […]

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4 Things to Think About When Drafting a Modern-Day Digital RFP

The digital marketing RFP process is a time-intensive process, though often necessary when making a big decision and financial commitment. Previous methods, however, may not be the best approach when dealing with today’s ever-evolving world of digital marketing. By asking the right questions and honestly ranking your organization’s needs and wants, you’ll identify True North […]

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What is The Right-Sized Marketing Investment for Middle-Market Businesses?

With marketing, if you invest more, can you get more? Sometimes, but not always. How much do you need to invest for it to be worth it? Good question! In our experience working with middle-market companies, there are some key considerations that help us and our clients determine the right-sized marketing spend and mix: Company […]

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Why We Choose WordPress

At Enilon, we believe that proven technologies are just as important as those that are still on the horizon. While new and exciting tech is something we monitor regularly, we put our trust in proven technologies that demonstrate a flexibility that accounts for the Next Big Thing. So when it comes to building beautiful, responsive, […]

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5 Reasons We Chose Pantheon For Web Hosting

Choosing your web host is as important as picking the right partner to grow your business. And, like making the decision for the right agency, web hosting brings along a whole list of words that can sometimes be confusing. You might hear words or phrases like: The cloud Cloud servers/sites Server performance Varnish caching Redundant […]

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