Enilon Blog

A Few Things to Consider Before Switching to HTTP/2

Brief History of HTTP If you do a search on HTTP, you’ll quickly find many well written articles overflowing with very detailed technical jargon. These articles will explain in great detail everything you need to know (and don’t need to know) about HTTP. Here’s a brief summary of the main points with an attempt to […]

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WordPress & Security Issues: Debunking the Myth

When talking to existing and potential clients about setting up their site with WordPress, they often ask us about its security. There seems to be a myth that WordPress is more prone to security hacks than proprietary Content Management Systems. When you dig a little deeper, you’ll find that the majority of people with these […]

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Leveraging Demographics In Paid Search

Demographics have long been the firm foundation all of marketing is built upon. Identifying one’s target demographics is the first — and arguably the most critical — step to creating a successful ad campaign. This ideology remains consistent no matter the format. Whether it be print, television, paid social, or paid search, knowing your clients’ […]

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Creating The Ultimate Customer Experience

Converging Bought Media & CRM When interactions within brick & mortar businesses were the primary method for customer engagement, it was human nature to craft your sales pitch specifically for each of your customers in order to ensure that they knew you cared about them as a customer. Merchants were willing to retain every detail […]

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When Creative and Data Work Together, It’s a Beautiful Thing

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As a creative, I have learned over time the value of good data and most recently come to love it very much. I’m in a love triangle: creative, data, and me. I have always appreciated strong digital strategy. It was always easier for me to create ideas that laddered up to a strategy that was […]

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What Makes For a ‘Good Client’?

Agency life often gets glamorized, and the account work we do can be perceived as appealing or unappealing based on the size of the marketing budget or brand. It’s common to hear things like “Oh, that must be such a fun account to work on!” — But what really determines if a client is a […]

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How A Project Manager Achieves “No Surprises”

Project Management is something that varies from one agency to another. Some have a full PM department, while others don’t have a single PM on staff. Usually in the latter, the Account Manager is not only responsible for client management and relationships, but also for serving the functions of Project Management. At Enilon, Project Management […]

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Personalization Starts with Knowing Your Customer

3 tips to getting it right I have a personal passion for Customer Strategy, and it is a key element in the programs we develop for our clients here at Enilon. It’s only in knowing the inner workings of someone else that you can be successful in building a relationship with them. I think as […]

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Google Is Redefining The Meaning of ‘Exact Match’

Google’s Exact Match Update When it comes to the world that is digital marketing, there are a few things that all marketers know to be universally true. One, that PPC and CPC are not the same thing. Two, that AdWords offers three distinct types of campaigns: broad, phrase, and exact. And three, an ad with exact […]

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Introduction to Marketing Technology Stacks

Here at Enilon, we get questions from clients regularly asking about “marketing technology stacks.” The term has become somewhat of a buzzword, and since it can be so valuable to your organization, we wanted to provide a quick overview of what it is and why it matters. What is a marketing technology stack? A marketing technology stack […]

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