Enilon Blog

Why You Should Own the Trigger Moment

Remember that customer journey map that you did a while back? Maybe it’s hanging on the wall somewhere? Hopefully it’s still being referenced and used in your marketing plan? How often do you leverage learnings and update it? We’ll talk more on the continual journey map later – but today, let’s focus on the trigger […]

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How to sell technical products online

With the surge of digital transformation and ecommerce in the past couple of years almost every company that manufactures or distributes products is having to launch or evolve their ecommerce program. While the strategy behind ecommerce is never simple, when you are having to consider selling things like sensors, drill bits, x-ray machines, construction equipment, […]

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Why your B2B website contact form does matter

In some sales-heavy organizations, it is believed that the website serves the purpose of validation. The sales team owns the prospect outreach, networking and connections, then the website needs to serve as a place where the prospects go to do their research and to validate what they have heard from the sales team. In this […]

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Two Ways to Increase Top-Line Revenue

As a marketing leader, it is your responsibility to grow top-line revenue. So how do you do that exactly? Well, it’s a pretty simple formula, you need to: 1) Get more new customers 2) Get your existing customers to purchase more.  When you’re provided limited budgets and fixed amount of time, you have to determine […]

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It’s July 2022 – Is Your Data Is Ready?

Well, July 2022 is finally here. We’ve been preparing for this month for a while now. Have you been preparing? Do you even know what we’re talking about? We will give you a hint… it has to do with Google Analytics 4 and the depreciation of Universal Analytics. See the information from Google here. Starting […]

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TWD: Firefox Update Removes Tracking Parameters from URLs

So Firefox is continuing down its privacy path with releasing more restrictions with its latest release of browser version 102. For those who use Firefox and would like more stringent privacy settings, that is now available and it will remove certain tracking parameters from the URL, which will cause the related tools to not be […]

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How to Attribute Sales Pipeline Value to Marketing Activities

When an organization has a long sales cycle, it can be challenging to show marketing return on investment (ROI). The long lead time can make it difficult to know what is working and what is not with marketing. If it typically takes 6 months or more for a sale to close, how do you know […]

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SEO Requirements for Ecommerce Development

When developing a website, what do you think are the most important considerations? You may feel it is a clean website design, ease of use, or even color scheme and branding. Though all of these are important, it is crucial to consider SEO as well. Even though SEO is vital to website development, it is […]

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How Marketing Can Support Sales Teams with an ABM Approach

It is very common within an organization to have tension between the Marketing and Sales teams. However, to succeed, your business must be a well-aligned machine with all parts moving and working together. There is a strategic approach that Marketing can take that is focused on supporting the Sales team, which greatly improves the relationship […]

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The Importance of Global Edge Security (GES)

When building your website, you want it to be just as secure as it is well designed. If you are running a WordPress site, Global Edge Security (GES) is a great network security add-on option. GES is an enterprise-grade product offered by WP Engine that provides several key technologies in this era of security, privacy, […]

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