Enilon Blog

How to Answer Your Customer’s Voice Search Queries

Our reliance upon voice-enabled digital assistant platforms such as Amazon’s Alexa and Google Assistant into our digital lives is growing as our adoption rate of these new technologies keeps setting records. One estimate (already a year old) put stand-alone device growth at 130%. As a digital marketing agency, new opportunities to help our clients amplify […]

Read More

Facebook’s Content Pivot

Facebook made news recently when their CEO Mark Zuckerberg announced that there would be a fundamental change in how people get information on Facebook. While we could speculate and break down all the factors that led to this change, our concern as digital marketers has more to do with the question of: “what now?” The […]

Read More

What the Mergers of 2017 Mean for Healthcare Marketing in 2018

Health Dashboard

2017 finished with quite the bang in terms of huge deals in healthcare. From the CVS purchase of Aetna and its 22 million paying members (which makes for good math if you accept the quoted $69B sales price that would value each insured at $3136. Not a bad investment since in 2016 the average healthcare […]

Read More

In 2018, CMOs Will Have to “Grow or Go”

You may have read Forrester’s latest report warning how pressure for growth will increase dramatically in 2018. Citing “grow or go” as the new industry mantra, this focus on outbreak and sustainable growth is prompting many fortune 500 companies to consider a disruptive role change at CMO, preferring to entrust their organization’s growth to a CGO. […]

Read More

Using Digital Tactics to Boost your Customer Acquisition Strategy

omnichannel marketing map

Customer acquisition is essential to your business and for it to survive you need to attract new customers. Do you have an acquisition strategy? Since it costs roughly five times as much to attract a new customer than to keep an existing one, you need to make sure your acquisition strategy is as sound and […]

Read More

Agile Marketing & Success with the Client/Agency Relationship

Agile principles have recently gained significant traction outside of its origins in software development and have woven its way into marketing. With this movement, “Agile” has become a bit of a buzzword. Agencies are more frequently hearing a desire from clients to partner with agencies who are “Agile.” Admittedly, this bodes well for agencies as […]

Read More

Keeping Patients in the System with Personalized Marketing

We all know it’s cheaper to market to your existing customers than it is to acquire net-new customers. Yet, when we have a service-line goal to hit, we fall back to old hat prospecting strategies. And while prospecting strategies need to be included, we should be deepening our understanding of our existing patients, their relationship […]

Read More

The 5 areas of a Connected Patient Experience

The patient experience is a top focus for most progressive healthcare providers. From a digital marketing perspective, there are ways to enhance the patient experience by taking a “Connected Patient” approach. A connected patient is one that is allied to their healthcare provider via proactive, data-driven communications that anticipate their needs to guide them through […]

Read More

Is Phrase Match Irrelevant?

Why BMM And Exact Match Keywords Are All You Need In business, time is money. Those that can do a great job in less time than their competitors generally end up ahead. All too often, saving time means dropping “unnecessary” steps only to find out the hard way that the eliminated process steps were, in […]

Read More

Digital Dialect: A Fun Look at Industry Terms

No matter the particular product or service you market, digital-marketing specific terms are likely to arise. Let’s take a lighthearted look at some of words I frequently hear that conjure up images sure to make your workday a bit more interesting. Industry Jargon Funnels – Mmmmm funnels, especially funnels from the Texas State Fair that […]

Read More