Enilon Blog

It’s July 2022 – Is Your Data Is Ready?

Well, July 2022 is finally here. We’ve been preparing for this month for a while now. Have you been preparing? Do you even know what we’re talking about? We will give you a hint… it has to do with Google Analytics 4 and the depreciation of Universal Analytics. See the information from Google here. Starting […]

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TWD: Firefox Update Removes Tracking Parameters from URLs

So Firefox is continuing down its privacy path with releasing more restrictions with its latest release of browser version 102. For those who use Firefox and would like more stringent privacy settings, that is now available and it will remove certain tracking parameters from the URL, which will cause the related tools to not be […]

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How to Attribute Sales Pipeline Value to Marketing Activities

When an organization has a long sales cycle, it can be challenging to show marketing return on investment (ROI). The long lead time can make it difficult to know what is working and what is not with marketing. If it typically takes 6 months or more for a sale to close, how do you know […]

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SEO Requirements for Ecommerce Development

When developing a website, what do you think are the most important considerations? You may feel it is a clean website design, ease of use, or even color scheme and branding. Though all of these are important, it is crucial to consider SEO as well. Even though SEO is vital to website development, it is […]

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How Marketing Can Support Sales Teams with an ABM Approach

It is very common within an organization to have tension between the Marketing and Sales teams. However, to succeed, your business must be a well-aligned machine with all parts moving and working together. There is a strategic approach that Marketing can take that is focused on supporting the Sales team, which greatly improves the relationship […]

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The Importance of Global Edge Security (GES)

When building your website, you want it to be just as secure as it is well designed. If you are running a WordPress site, Global Edge Security (GES) is a great network security add-on option. GES is an enterprise-grade product offered by WP Engine that provides several key technologies in this era of security, privacy, […]

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The Importance of a Strong Value Proposition in B2B Ecommerce

Many B2B companies are finding the shift to ecommerce challenging. Oftentimes, these are the same organizations that have historically relied on sales teams to drive their marketing needs. As their business moves into a digital sales environment, they are coming to realize they must change their tactics to create a strong, proactive digital communication foundation. […]

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B2B Ecommerce: A Comprehensive Guide To Shaping Your Digital Marketing Strategy

Business-to-business (B2B) ecommerce is growing at a rapid rate, and businesses are scrambling to figure out how to adapt their sales and marketing strategies to accommodate. These organizations struggle translating their existing B2B marketing tactics to ecommerce. If this sounds familiar to you, you may be wondering where to start. A good launching point when […]

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Understanding Backlinks As the Backbone of A Healthy SEO Strategy

The Origin of Weighted Ranking What is a Backlink? Why are Backlinks Important? Common Backlink Sources Are Backlinks Created Equal? Backlink Examples Outro: Backlinks & SEO Strategy Introduction Backlinks, backlinks, backlinks. Oh my! It may seem as alien a concept as the land of Oz to some, but it need not be scary. On the […]

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Increase Your Ad Spend to Ride the Post-Pandemic Digital Shopping Tidal Wave

Introduction Pandemic Impact on Digital Marketing Marketing Landscape Changes Overview Increased Competition 2021 Holiday Impact How to Stay Competitive -customer experience -mobile shopping mindset -utilize data -increase spend Summary Need for Partnership Introduction The last few years have been quite a rollercoaster ride for digital marketing agencies. The industry has seen dramatic shifts in how […]

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