Enilon Blog

Keeping Patients in the System with Personalized Marketing

We all know it’s cheaper to market to your existing customers than it is to acquire net-new customers. Yet, when we have a service-line goal to hit, we fall back to old hat prospecting strategies. And while prospecting strategies need to be included, we should be deepening our understanding of our existing patients, their relationship […]

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5 Steps Toward a Connected Patient Experience

The patient experience is a top focus for most progressive healthcare providers. From a digital marketing perspective, there are ways to enhance the patient experience by taking a “Connected Patient” approach. A connected patient is one that is allied to their healthcare provider via proactive, data-driven communications that anticipate their needs to guide them through […]

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Is Phrase Match Irrelevant?

Why BMM And Exact Match Keywords Are All You Need In business, time is money. Those that can do a great job in less time than their competitors generally end up ahead. All too often, saving time means dropping “unnecessary” steps only to find out the hard way that the eliminated process steps were, in […]

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Digital Dialect: A Fun Look at Industry Terms

No matter the particular product or service you market, digital-marketing specific terms are likely to arise. Let’s take a lighthearted look at some of words I frequently hear that conjure up images sure to make your workday a bit more interesting. Industry Jargon Funnels – Mmmmm funnels, especially funnels from the Texas State Fair that […]

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The Importance of Company Culture

enilon staff

Company culture has always been important here at Enilon. But what does company culture really mean? Many agencies boast about their cool office spaces, ping pong tables, rock climbing walls, and silly outfit days. Some may even have strange perks like group coloring sessions, zen gardens or napping rooms. What is strange to one may […]

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Great Content Strategies That Will Make You Rethink Your Own Policies

Content, in the context of a digital market, is anything that you publish: words, images, videos, audio – it all counts as content. Your content should serve as a bridge from point A to point B. But that’s just basic content. We want great content, right? So… WHAT IS GREAT CONTENT? Great content starts with […]

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The Value of Mentorship

Mentorship is something of a buzzword these days in the business world. While it may seem straightforward, what many don’t realize is that there are many nuances that go into a successful mentoring relationship. Cultivating a Culture of Mentors Many businesses encourage or desire to have active mentorship throughout the ranks of their organization, but […]

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A Few Things to Consider Before Switching to HTTP/2

Brief History of HTTP If you do a search on HTTP, you’ll quickly find many well written articles overflowing with very detailed technical jargon. These articles will explain in great detail everything you need to know (and don’t need to know) about HTTP. Here’s a brief summary of the main points with an attempt to […]

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WordPress & Security Issues: Debunking the Myth

When talking to existing and potential clients about setting up their site with WordPress, they often ask us about its security. There seems to be a myth that WordPress is more prone to security hacks than proprietary Content Management Systems. When you dig a little deeper, you’ll find that the majority of people with these […]

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Leveraging Demographics In Paid Search

Demographics have long been the firm foundation all of marketing is built upon. Identifying one’s target demographics is the first — and arguably the most critical — step to creating a successful ad campaign. This ideology remains consistent no matter the format. Whether it be print, television, paid social, or paid search, knowing your clients’ […]

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