Enilon Blog

What is The Right-Sized Marketing Investment for Middle-Market Businesses?

With marketing, if you invest more, can you get more? Sometimes, but not always. How much do you need to invest for it to be worth it? Good question! In our experience working with middle-market companies, there are some key considerations that help us and our clients determine the right-sized marketing spend and mix: Company […]

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Why We Choose WordPress

At Enilon, we believe that proven technologies are just as important as those that are still on the horizon. While new and exciting tech is something we monitor regularly, we put our trust in proven technologies that demonstrate a flexibility that accounts for the Next Big Thing. So when it comes to building beautiful, responsive, […]

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5 Reasons We Chose Pantheon For Web Hosting

Choosing your web host is as important as picking the right partner to grow your business. And, like making the decision for the right agency, web hosting brings along a whole list of words that can sometimes be confusing. You might hear words or phrases like: The cloud Cloud servers/sites Server performance Varnish caching Redundant […]

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PSA: Avoid Being Surprised With Website Downtime By Taking This Simple Step

With how important e-commerce transactions and website leads are to businesses, it’s important to make sure that your website – and registrar – stay optimized for continued performance. As of January 1, 2014, ICANN (Internet Corporation for Assigned Name and Numbers) began requiring that your contact information is verified anytime a new domain registration or […]

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How to Answer Your Customer’s Voice Search Queries

Our reliance upon voice-enabled digital assistant platforms such as Amazon’s Alexa and Google Assistant into our digital lives is growing as our adoption rate of these new technologies keeps setting records. One estimate (already a year old) put stand-alone device growth at 130%. As a digital marketing agency, new opportunities to help our clients amplify […]

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Facebook’s Content Pivot

Facebook made news recently when their CEO Mark Zuckerberg announced that there would be a fundamental change in how people get information on Facebook. While we could speculate and break down all the factors that led to this change, our concern as digital marketers has more to do with the question of: “what now?” The […]

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What the Mergers of 2017 Mean for Healthcare Marketing in 2018

Health Dashboard

2017 finished with quite the bang in terms of huge deals in healthcare. From the CVS purchase of Aetna and its 22 million paying members (which makes for good math if you accept the quoted $69B sales price that would value each insured at $3136. Not a bad investment since in 2016 the average healthcare […]

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In 2018, CMOs Will Have to “Grow or Go”

You may have read Forrester’s latest report warning how pressure for growth will increase dramatically in 2018. Citing “grow or go” as the new industry mantra, this focus on outbreak and sustainable growth is prompting many fortune 500 companies to consider a disruptive role change at CMO, preferring to entrust their organization’s growth to a CGO. […]

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Using Digital Tactics to Boost your Customer Acquisition Strategy

omnichannel marketing map

Customer acquisition is essential to your business and for it to survive you need to attract new customers. Do you have an acquisition strategy? Since it costs roughly five times as much to attract a new customer than to keep an existing one, you need to make sure your acquisition strategy is as sound and […]

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Agile Marketing & Success with the Client/Agency Relationship

Agile principles have recently gained significant traction outside of its origins in software development and have woven its way into marketing. With this movement, “Agile” has become a bit of a buzzword. Agencies are more frequently hearing a desire from clients to partner with agencies who are “Agile.” Admittedly, this bodes well for agencies as […]

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