Enilon Blog

Personalization Starts with Knowing Your Customer

3 tips to getting it right I have a personal passion for Customer Strategy, and it is a key element in the programs we develop for our clients here at Enilon. It’s only in knowing the inner workings of someone else that you can be successful in building a relationship with them. I think as […]

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Google Is Redefining The Meaning of ‘Exact Match’

Google’s Exact Match Update When it comes to the world that is digital marketing, there are a few things that all marketers know to be universally true. One, that PPC and CPC are not the same thing. Two, that AdWords offers three distinct types of campaigns: broad, phrase, and exact. And three, an ad with exact […]

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Introduction to Marketing Technology Stacks

Here at Enilon, we get questions from clients regularly asking about “marketing technology stacks.” The term has become somewhat of a buzzword, and since it can be so valuable to your organization, we wanted to provide a quick overview of what it is and why it matters. What is a marketing technology stack? A marketing technology stack […]

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Your Top 3 SEO Questions: Answered.

Search engine optimization is exciting to some, interesting to others, and mystifying to many. Today, we answer three common questions around SEO — and even offer up a few tips to consider for your organic strategy. How long does it take for SEO to work? SEO is never a “one and done” approach. If an agency […]

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Expanded Text Ads Take Place of Standard Text Ads

  What Happened? As of January 31, Google is no longer accepting standard text ads, and all existing standard text ads will be converted to extended ad formats. Your company’s standard ads will continue to run, but you will not be able to create new standard text ads or edit existing ones. Google began testing […]

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Employee Spotlight: Rebecca Elliott

Today, we’re shining the spotlight on the Manager of our Digital Advertising Department, Rebecca Elliott. Becca has been with us for nearly two years, and she started her journey at Enilon as a PPC Lead and quickly worked her way up the ladder. Becca hails from Coppell, TX, and received her Bachelor of Arts in […]

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Five Email Marketing Optimization Tactics

Too many people overlook email marketing in favor of other marketing platforms such as social media or print advertisement. With nearly 80 percent of marketing emails sent to adults weekly never actually being opened, can you blame them? Why spend all that time crafting an email that is just going to be ignored? This is where […]

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Employee Spotlight: Jason Martinez

Today, we sat down to catch up with Jason Martinez, one of Enilon’s UX Developers and also one of our longest-standing team members. As per usual, Jason kept us laughing with his jokes and one-liners. Jason came to us eight years ago in October and has been a part of our team for the longest […]

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Enilon Welcomes Back Account Service Intern

Enilon Intern- Madison Rich

Who says work is boring? Definitely not our intern, Madison Rich! In fact, this past summer, Madison enjoyed the innovative environment at Enilon so much, that she agreed to come back this fall semester as an intern within our Account Services department. Can you blame her though? Her desire to learn and stay busy (whether […]

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Employee Spotlight: Erin Naterman

We want to congratulate Erin Naterman, who has just been promoted to the Director of Account Services. Erin has worked with us at Enilon for a little over a year and was previously the Manager of Account Services. We sat down with Erin to talk about her new position and her time here at Enilon. […]

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