Enilon Blog

The Importance of a Content Calendar

When it comes to all the various forms of content we manage, from blogs and social media posts to infographics and videos, organization is vital to keeping all your various team members and assets aligned and on schedule. There are numerous software packages, apps, and CMS plugins that can assist you in keeping your content […]

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Static vs. Rich Media – Which Should You Use?

Today, we’re inundated with options when it comes to customizing our ad campaigns. From the humble workhorse – the Google ETA, to the latest and greatest in immersive, augmented reality-based ads, we have an amazing assortment of tools at our disposal. And tools is the keyword. Every tool has its place, and some jobs and […]

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How To Fight Ad Fatigue

Remember the first time you saw that funny commercial, nodded along as you read that clever advert or even *gasp* clicked on a banner ad because it so perfectly addressed your situation (or at least convinced you that you had a “situation”)? What did you do the next time you saw it? You ignored it. […]

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What Is Social Listening?

The typical focus of any social media campaign – organic or paid – is to connect with existing and/or potential users. The problem lies in how an organization maintains that connection.  Too many times we see the communication only going one way: from the organization to the user, with little to no reciprocity. Sometimes that […]

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The How and Why of Geotargeting

Geotargeted advertising is one of the more exceptional examples of marketing and technology working together. Geotargeting is essentially the act of serving a targeted ad to an individual based on their location. Anyone who enables location sharing on their mobile device can be exposed to this form of advertising. If your target resides in (or […]

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So Your Office is Going Remote…

More and more companies these days are instituting some form of a work-from-home policy whereby employees can work, as the name implies, from their home, or in fact anywhere with a decent internet connection. Enilon has recently instituted a 100% WFH/Remote policy – with a few caveats (mandatory attendance meetings, client-facing meetings, happy hour, etc…) […]

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Email Marketing: It All Started 40 Years Ago

The concept of email marketing first appeared in 1978, thanks in part to Gary Thuerk, a marketing manager working at Digital Equipment Corporation, who sent the first unsolicited email with the hope of selling something, to 400 unsuspecting recipients who were using ARPANET, one of the first iterations of what we now know as the Internet. […]

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Dayparting Your Media Budget

Do you shop for sweaters in August? Plan your summer vacation in July? Do you search for the best ribeye near you at 5 am? Outliers excluded, most of us think about sweaters when the weather calls for it, plan our summer vacations months in advance, and few of us dive into a 72-ounce bone-in […]

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Why This 47-Year-Old Ogilvy Ad Is Relevant Today

“The more things change, the more they stay the same.” – Jean-Baptiste Alphonse Karr David Ogilvy, who some consider the father of advertising, created some of the most successful campaigns in history. Today we’re focusing on this absolute gem of a long-form advert outlining his namesake agency’s ability to answer The Big Question: His extensive […]

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4 Simple Steps to Prevent Facebook Ads Manager Phishing

Ah phishing, the time-honored practice of sending people fake emails that look *almost* legit in an effort to garner anything from PINs to login credentials & passwords. While this type of “hack” has been around for decades, it shouldn’t be dismissed. With every advance we make in security, those who don’t give up on their […]

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