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Game-Changing Technology & Tools for Digital Marketing -
How to Increase Conversions with High-Intent KeywordsHigh-intent keywords are queries that signify that the searcher is getting closer to the conversion....
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Why Choose WordPress As A Development PlatformWordPress is a highly functional & flexible marketing CMS platform. We discuss why we choose WordPre...
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How to create ads that resonate.For an ad to be effective, it needs to resonate. Enilon can help you in creating relevant marketing ...
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Get off the digital marketing hamster wheel and growWe get it. You are tired. You’re working around the clock to grow your business and run these ...
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Why You Should Own the Trigger MomentRemember that customer journey map that you did a while back? Maybe it’s hanging on the wa...
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How to sell technical products onlineWith the surge of digital transformation and ecommerce in the past couple of years almost every comp...
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Why your B2B website contact form does matterIn some sales-heavy organizations, it is believed that the website serves the purpose of validation....
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Two Ways to Increase Top-Line RevenueAs a marketing leader, it is your responsibility to grow top-line revenue. So how do you do that exa...
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It's July 2022 - Is Your Data Is Ready?Well, July 2022 is finally here. We’ve been preparing for this month for a while now. Have...
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TWD: Firefox Update Removes Tracking Parameters from URLsSo Firefox is continuing down its privacy path with releasing more restrictions with its latest ...
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How to Attribute Sales Pipeline Value to Marketing ActivitiesWhen an organization has a long sales cycle, it can be challenging to show marketing return on inves...
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SEO Requirements for Ecommerce DevelopmentWhen developing a website, what do you think are the most important considerations? You may feel it ...
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How Marketing Can Support Sales Teams with an ABM ApproachIt is very common within an organization to have tension between the Marketing and Sales teams. Howe...
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The Importance of Global Edge Security (GES)When building your website, you want it to be just as secure as it is well designed. If you are runn...
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The Importance of a Strong Value Proposition in B2B EcommerceMany B2B companies are finding the shift to ecommerce challenging. Oftentimes, these are the same o...
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B2B Ecommerce: Comprehensive Guide To Shaping Your Digital Marketing StrategyBusiness-to-business (B2B) ecommerce is growing at a rapid rate, and businesses are scrambling to fi...
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Understanding Backlinks As the Backbone of A Healthy SEO StrategyThe Origin of Weighted Ranking What is a Backlink? Why are Backlinks Important? Common Backlink Sour...
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Increase Ad Spend to Ride the Post-Pandemic Digital Shopping WaveIntroduction Pandemic Impact on Digital Marketing Marketing Landscape Changes Overview Increased Com...
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Google’s November 2021 Core UpdateTo no surprise, Google is at it again with yet another algorithm update. Last week Google announced ...
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Google’s “About This Result” brings search results ranks into focusWhile still being in beta, this feature allows searchers to learn why Google ranked a specific websi...
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Short-form Video Content on Social Media and Marketing Strategy ExplosionsTraditional social media platforms were built on the premise of sharing, and we’ve seen many b...
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Don’t Get Caught with Your Hand In Third-Party Cookie JarOn June 24, Google announced the delay of the Third-Party cookie phase-out until late 2023 Crumbling...
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Our (Not New) NormalA Work-from-Anywhere Marketing Agency Excelling at Client Expectations and Employee Happiness Enilon...
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What Apple iOS 14.5 Privacy Update Means for Digital MarketingThe Marketing Impact of iOS 14.5 Update and The New Consumer Push for Information Privacy and Data S...
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The Importance of Transparency In Marketing Agency – Client RelationshipIf your marketing partner is not openly and honestly sharing your data with complete transparency, y...
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How Will The Privacy-First Era Change Online-Marketing & AdvertisingThe Factors Driving Us Towards Privacy-First? The Problems That Precipitated It All, or How Did We G...
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Tracking 2021 Tech Trends in E-Commerce with the Enilon ExpertsThe Rise and Projected Growth of eCommerce eCommerce Marketing Strategy eCommerce Platform Strategy ...
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Google’s Page Experience Update & Core Web VitalsGoogle's Page Experience update includes Mobile-Friendly weighted search and Core Web Vitals. Enilon...
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Do Not Let Marketing Success Kill Advanced Strategic ExpansionMarketing Expansion Comes On the Heels of Marketing Success Hard-Fought Gains Feed Expansion New Wi...
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Trends Come and Go, Great Client Partnerships Shouldn’tOverview When the right agency is paired with the right account, there is some serious magic that ca...
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The World Is Shopping Online You Prepared To Serve Them?Think of e-Commerce sales as an archer’s target and every physical and digital touchpoint you have a...
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Digital Strategy SEO Race: Sprint or a Marathon?The answer is both. Sorry, I didn’t bury the lead! Two races are occurring simultaneously in t...
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Seize The Data: Testing & Scaling Your Marketing BlueprintNow It’s Time to Analyze the Data To Begin the Test & Scale Phase of Your Marketing Plan. ...
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Digital Marketing Blueprint Brings Great Ideas To LifeYour Ability to Build Effective Digital Marketing Programs Follows A Strategically Designed Roadmap ...
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Quickly Ensure Digital Marketing Success for 2021Enilon Digital Marketing Roadmap Provides a Clear Path to Growth Are you the marketing stakeholder i...
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Why You Can’t Have E-Commerce Without E-Commerce MarketingWith large portions of the population shifting their buying habits to a predominantly online model, ...
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How to Create a Content Marketing Strategy That WorksOk so you’re sold on the benefits of content marketing but how do you begin? Here are a few st...
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SEO Content Marketing Strategy Helped Level the Playing FieldA targeted SEO and Content Marketing Strategy can have a powerful effect on both the quantity and qu...
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Digital Transformation 101: Why Content Marketing Strategy is a Must2020 has brought a unique set of challenges for business owners both on and offline. Find out how a ...
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5 Reasons your Content Marketing Efforts are FailingToday, content creation isn’t enough. You can’t just create world-class content and wait for it to g...
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Digital Content Creation and Promotion in the “New Normal”“If a company writes a blog and no one reads it, does it count as content?” If you’re anything like ...
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ADA Compliant Websites in 2020In 2020, building and maintaining an ADA compliant website is a must for reaching more customers and...
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Ready or Not, Digital Transformation is hereReady or not, the age of Digital Transformation is now. Yes, this has been the buzz conversation for...
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Successfully Transitioning Your Team From Location-Based to Remote WorkingThere is no sugar coating the fact that we are experiencing unchartered territory as a nation where ...
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Creating your Customer Journey Map to Spark Outbreak GrowthWhy Start with a Customer Journey Map? Here is a great place to start as you build your 2020 Marketi...
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The Importance of Discoverydiscovery noun dis· cov· ery | di-ˈskə-v(ə-)rē plural discoveries 1a: the act or process of discove...
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WordPress 5, Gutenberg, and You.December 6th, 2018. The long-anticipated launch of WordPress 5 (aka Bebo) – the latest ite...
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Why Wordpress Maintenance Plans Make SenseDownload as PDF SECURITY Do you change your passwords? Do you know what your WordPress Error Logs a...
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Removing E-Commerce Hurdles: 5 Things To Maximize ConversionsBlack Friday will be here before you know it, with Cyber Monday right on its tail. While we’ve alrea...
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The Importance of a Content CalendarWhen it comes to all the various forms of content we manage, from blogs and social media posts to in...
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Static vs. Rich Media - Which Should You Use?Today, we’re inundated with options when it comes to customizing our ad campaigns. From the humble w...
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How To Fight Ad FatigueRemember the first time you saw that funny commercial, nodded along as you read that clever advert o...
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What Is Social Listening?The typical focus of any social media campaign – organic or paid – is to connect with ex...
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The How and Why of GeotargetingGeotargeted advertising is one of the more exceptional examples of marketing and technology working ...
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So Your Office is Going Remote...More and more companies these days are instituting some form of a work-from-home policy whereby empl...
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Dayparting Your Media BudgetDo you shop for sweaters in August? Plan your summer vacation in July? Do you search for the best ri...
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Why This 47-Year-Old Ogilvy Ad Is Relevant Today“The more things change, the more they stay the same.” – Jean-Baptiste Alphonse Karr David Ogilvy, w...
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4 Simple Steps to Prevent Facebook Ads Manager PhishingAh phishing, the time-honored practice of sending people fake emails that look *almost* legit in an ...
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Setting Up For Successful E-CommerceE-commerce. What was once something as simple as posting your product catalog and installing a payme...
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Declared Data vs. Inferred DataNot all data is created equal. As data privacy continues to evolve, from GDPR to CCPA, how we approa...
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What The CCPA Means For YouFirst, a little backstory on General Data Protection Regulation (GDPR) for those who’ve been l...
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Google Rebranding: What Does It Mean For Me?Change is good. Change is scary. You may have heard Google recently announce they’re retiring...
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What Facebook’s New Approach to Data Means for MarketersAs a digital performance company, we understand the value of useful data. We know how to gather it, ...
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4 Things to Think About When Drafting Modern-Day Digital RFPThe digital marketing RFP process is a time-intensive process, though often necessary when making a ...
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Why We Choose WordPressAt Enilon, we believe that proven technologies are just as important as those that are still on the ...
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Avoid Being Surprised With Website Downtime By Taking This StepWith how important e-commerce transactions and website leads are to businesses, it’s important...
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How to Answer Your Customer's Voice Search QueriesOur reliance upon voice-enabled digital assistant platforms such as Amazon’s Alexa and Google ...
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Facebook's Content PivotFacebook made news recently when their CEO Mark Zuckerberg announced that there would be a fundament...
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Using Digital Tactics to Boost your Customer Acquisition StrategyCustomer acquisition is essential to your business and for it to survive you need to attract new cus...
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Agile Marketing & Success with the Client/Agency RelationshipAgile principles have recently gained significant traction outside of its origins in software develo...
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The Value of MentorshipMentorship is something of a buzzword these days in the business world. While it may seem straightfo...
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WordPress & Security Issues: Debunking the MythWhen talking to existing and potential clients about setting up their site with WordPress, they ofte...
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Leveraging Demographics In Paid SearchDemographics have long been the firm foundation all of marketing is built upon. Identifying one̵...
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Creating The Ultimate Customer ExperienceConverging Bought Media & CRM When interactions within brick & mortar businesses were the pr...
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When Creative and Data Work Together, It’s a Beautiful ThingAs a creative, I have learned over time the value of good data and most recently come to love it ver...
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What Makes For a ‘Good Client’?Agency life often gets glamorized, and the account work we do can be perceived as appealing or unapp...
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How A Project Manager Achieves “No Surprises”Project Management is something that varies from one agency to another. Some have a full PM departme...
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Personalization Starts with Knowing Your Customer3 tips to getting it right I have a personal passion for Customer Strategy, and it is a key element ...
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Google Is Redefining The Meaning of ‘Exact Match’Google’s Exact Match Update When it comes to the world that is digital marketing, there are a...
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Your Top 3 SEO Questions: Answered.Search engine optimization is exciting to some, interesting to others, and mystifying to many. Today...
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Expanded Text Ads Take Place of Standard Text AdsWhat Happened? As of January 31, Google is no longer accepting standard text ads, and all exi...
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Presentation: Building an ROI Focused Content Strategy PlanHere is the deck for our talk at the PRSA (Public Relations Society of America) – Fort Worth f...