Shopify Troubles Tackled: An E-commerce Site's Rise to SEO Prominence
A Comprehensive Technical and Content Approach: Celebrating Double Visibility in Just 3 Months
Challenge: Technical issues getting in the way of SEO
Solution: We improved the site from a technical perspective, and we wrote keyword optimized product descriptions, rewrote meta titles and descriptions for products
Results: 3 Months - May 2023 to July 2023 Increased visibility from 20% to 40% : 100% improvement From 1,264 new keywords to 1,793 : 41% improvement
About the Client
Madluvv is a cosmetics brand renowned for its expertise in brow products. The company’s flagship offering is its microblading-inspired brow stamp, which allows users to achieve salon-quality eyebrows with ease and precision. With a commitment to producing high-quality, cruelty-free products, Madluvv has made a significant mark in the beauty industry, particularly among those seeking long-lasting and natural-looking eyebrow solutions. The brand’s dedication to innovation, combined with its educational approach, has garnered a loyal following of both beauty professionals and everyday consumers.
We love the technical improvements to the site!
This ecommerce client came to us with a lot of technical issues on their website. Through investigative technical analysis we found many domains set incorrectly in their Shopify store. Many duplicate clones of the primary website were creating hundreds of indexed pages that were essentially competing with the primary domain. Along with the technical improvements, we wrote keyword optimized product descriptions, rewrote meta titles and descriptions for products. We also did keyword research on proposed blog posts and optimized the posts that were written based on our recommended headlines. In the first 30 days of implementation, our client scored multiple Featured Snippets and dominated the space for their primary keyword – which was our primary initial focus for SEO.
3 Months – May 2023 to July 2023
- Increased visibility from 20% to 40% : 100% improvement
- From 1,264 new keywords to 1,793 : 41% improvement