Analytics & Strategy
Unleashing Potential, Capturing Opportunities
Unleashing Potential, Capturing Opportunities
Measure Your Online Performance
Enilon, a digital marketing agency specializing in serving medium to enterprise businesses in ecommerce and lead generation, embraces the transformative power of analytics through its dynamic framework of “Create. Capture. Grow.” By seamlessly integrating data-driven learnings into our strategies, Enilon ensures measurable insights to make better decisions and embark on a journey of continuous expansion and success.
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You are just a few days away from having a team and framework in place that is proven to create, capture and grow demand for your business. Are you ready to take action?
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Our Approach to Analytics & Strategy
In the “Create” phase, Enilon collaborates closely with clients to understand their unique goals, target audience, and industry dynamics. This deep understanding allows us to create tailored strategies and campaigns that resonate with customers and drive brand engagement. In the “Capture” phase, Enilon utilizes industry-leading tools including, but not limited to, Google Analytics 4 (GA4), Search Console, native ad platforms, and aggregator SQL tools to capture and organize data into measurable insights. This data-driven approach enables our clients to identify opportunities and optimize marketing efforts for maximum impact. Finally, in the “Grow” phase, Enilon leverages these insights to refine strategies, measure performance, and drive continuous improvement. By leveraging analytics as a service, Through our analytics expertise, Enilon equips businesses with the tools and knowledge.
Our Analytics & Strategy Services Include the Following
Create:
- Targeted Audience Analysis: Enilon conducts in-depth audience research and analysis to understand target demographics, interests, and behavior patterns. This enables the creation of highly targeted campaigns.
- Content & Advertising Media Strategy Development: Enilon develops data-driven strategies that align with clients’ business objectives, ensuring engaging and compelling messages that resonate with the target audience
Capture:
- Web Analytics Implementation: As a starting point for all of our clients, Enilon sets up GA4, Search Console and a tag management solution to capture crucial (remove website here…because we’re capturing other platforms too) performance data, including traffic sources, user behavior such as key interactions and conversions, and more. Depending on the needs of the business, we are able to help implement and manage advanced analytics platforms or various connection points for marketing operations. We have the experience and know-how to develop effective measurement programs that provide business insights to all of our customers.
- Conversion Rate Optimization (CRO): Enilon employs a systematic approach to optimize for website performance, including the use of third party landing page tools and user flows, to increase conversion rates and maximize the value of website traffic.
Grow:
- Enilon offers a holistic digital marketing strategy that, with our analytics and strategy components, we are able to iterate on in response to user interaction and hitting our customers’ goals. This integrated approach across all of our advertising and website initiatives gives us the insights to understand performance, keep learning about our ideal customer, and partner with our clients to grow their business.
Latest Analytics & Strategy Blogs
We are a full-service digital marketing agency that utilizes digital technology to drive business growth for our client partners.
Digital Marketing Services
Strategy
Customer strategy, business strategy and performance strategy are all used to guide our demand generation programs.
Customer strategy, business strategy and performance strategy are all used to guide our demand generation programs.
Paid Media
Your programs will be built of the right media mix for you, which could include: Social Media, Paid Search or Display Advertising
Your programs will be built of the right media mix for you, which could include: Social Media, Paid Search or Display Advertising
Search Engine Optimization
Our program includes onpage, offpage & technical SEO best practices. We ensure you’re optimized to capture high-intent opportunities.
Our program includes onpage, offpage & technical SEO best practices. We ensure you’re optimized to capture high-intent opportunities.
Content
Our copywriting services utilize digital best practices and accompany our Media, SEO and Web development engagements.
Our copywriting services utilize digital best practices and accompany our Media, SEO and Web development engagements.
Website Development
Providing the best digital experience, we build lead gen & ecommerce websites that are optimized to support your customer acquisition.
Providing the best digital experience, we build lead gen & ecommerce websites that are optimized to support your customer acquisition.
Digital Creative
From social ads to large scale websites, we provide digital creative services that understand UX, design and digital best practices.
From social ads to large scale websites, we provide digital creative services that understand UX, design and digital best practices.
Analytics
We create dashboards & reporting that capture qualitative & quantitative data to drive key business & marketing decisions.
We create dashboards & reporting that capture qualitative & quantitative data to drive key business & marketing decisions.
ADA
We work with you to bring your site into ADA Compliance and then monitor & update to keep you in compliance ongoing.
We work with you to bring your site into ADA Compliance and then monitor & update to keep you in compliance ongoing.
We help you create an email strategy, content plan and develop ongoing emails to nurture customers and drive sales.
We help you create an email strategy, content plan and develop ongoing emails to nurture customers and drive sales.