Pipeline Acceleration Through Targeted Ads

Industry: Home Services B2C

Challenge: A home services business aimed to expand its high-value service offerings in 2023 but faced a sluggish sales pipeline. Leads were inconsistent, and the sales team struggled to convert prospects efficiently in a competitive market, delaying revenue growth and straining resources.

Solution: At Enilon, we created a targeted advertising strategy using Google Ads and Meta Ads to accelerate their pipeline. We designed precision campaigns highlighting their premium services, optimizing ad copy and targeting to attract high-intent leads. Landing pages with streamlined forms captured detailed customer data, while strategic bid adjustments maximized visibility. Our team monitored performance in real-time, refining ad placements to ensure cost-effective lead generation.

Results: Within the year, the campaigns generated over 1,700 qualified leads, driving ~$1M in revenue from a modest $8,000 ad spend—a remarkable return.

Why Enilon? Let us help you boost your sales pipelines with strategic ad campaigns, delivering measurable growth!