Does demand gen sometimes feel like a moving target. You’re balancing long-term brand building with short-term pipeline pressure, trying to align content, media, website, and sales without losing your mind (or your budget).
That’s why we built our 90-Day Demand Gen Framework.
It’s a proven plan designed to help marketing growth teams like yours go from scattered to scalable, without waiting 6+ months to see traction. Whether you’re launching a new program or tightening up an existing one, this framework gives you structure, speed, and confidence.
Why We Created It
Most demand gen efforts stall out because of two things:
- No clear roadmap. You’ve got tactics, but not a plan that brings them together in the right order.
- Not enough time. You’re being asked to show impact yesterday, but building a pipeline takes thoughtful sequencing.
So we mapped out a 90-day path with intentional phases, realistic timelines, and practical tasks, designed to get results and buy-in.
The 3 Phases of the Framework
Phase 1: Foundation (Weeks 1–4)
Before you build, you audit, align, and plan. This is where we:
- Analyze existing lead sources, tech stack, and sales process
- Define your ICP and buyer journeys
- Build messaging, positioning, and funnel maps
- Set goals and KPIs tied to business outcomes
- Prep your CMS, CRM, analytics, and content engine for launch
The goal: lock in the strategy and infrastructure to scale with confidence.
Phase 2: Launch & Activation (Weeks 5–8)
Now it’s go-time. We activate your core campaigns:
- Launch paid media (search, social, programmatic)
- Build landing pages and conversion flows
- Set up email nurtures, lead scoring, and behavioral triggers
- Distribute content across owned and paid channels
This is where traffic meets targeting—and we start generating leads.
Phase 3: Scale & Optimize (Weeks 9–12)
With data rolling in, it’s time to sharpen the engine:
- Run your 60-day performance review
- Identify top-performing campaigns and content
- Reallocate budget to highest ROI channels
- Layer on advanced tactics like retargeting, lead routing, and sales enablement
The goal: double down on what’s working and scale what matters.
What Makes It Work
- It’s strategic and actionable. We built this for real-world teams juggling multiple priorities.
- It aligns marketing and sales. From day one, we build for revenue, not just leads.
- It’s flexible. Use it as-is or tailor it to your internal team or agency (Enilon) relationship.
Want the Framework?
We’ve bundled everything into a downloadable format, tasks by week, organized by phase, ready to use.
Download the 90-Day Demand Gen Framework
You don’t need another random list of marketing to-dos. You need a plan that gets your team aligned, builds momentum fast, and drives real pipeline. That’s what this framework is for.
Let’s go build an engine that works.
Claire Brunner has been in the digital marketing space for over 20 years. Driving customer growth strategies for businesses in industries spanning technology, manufacturing, retail, luxury, fashion and home services. She’s based in Phoenix, AZ, part owner of Enilon where she leads Client Strategy, Marketing and Business Development.
