Enilon Blog

Why You Can’t Have E-Commerce Without E-Commerce Marketing

With large portions of the population shifting their buying habits to a predominantly online model, for retailers, a sound e-commerce marketing strategy is no longer a luxury: it’s a must. As we enter into yet another month of uncertainty and flux in the marketing world due to the ebbs and flows of COVID-19, one thing […]

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How to Create a Content Marketing Strategy That Works

Ok so you’re sold on the benefits of content marketing but how do you begin? Here are a few steps to point you in the right direction. 1. Outline your goals Every business has a dream. It’s what prompted you to set up shop in the first place. Get in touch with that dream. Think […]

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How an SEO Content Marketing Strategy Helped This Client Level the Playing Field [Case Study]

A targeted SEO and Content Marketing Strategy can have a powerful effect on both the quantity and quality of traffic to your website. Find out how an SEO and Content Marketing Strategy helped this client increase qualified traffic and leads by 50% in ninety days. For businesses that have made the leap into the digital […]

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Digital Transformation 101: Why a Content Marketing Strategy is a Must

2020 has brought a unique set of challenges for business owners both on and offline. Find out how a Digital Content Marketing strategy can help you weather the COVID-19 storm, build your brand, increase consumer engagement, and drive more conversions.   If there’s one thing businesses have learned in 2020, it’s that digital transformation is […]

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5 Reasons your Content Marketing Efforts are Failing

Today, content creation isn’t enough. You can’t just create world-class content and wait for it to get picked up. Gone are the days of “build it and they will come”. Now, with an ocean of content being generated every single day, content marketing is more important than ever. However, marketing your content, which in turn […]

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Digital Content Creation and Promotion in the “New Normal”

“If a company writes a blog and no one reads it, does it count as content?” If you’re anything like us, you’re tired of intros that start out with “In these extraordinary times…” or some version thereof. They’re everywhere. Still, in these extraordinary times (see? you can’t escape it) where the long-documented behaviors of your […]

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ADA Compliant Websites in 2020

In 2020, building and maintaining an ADA compliant website is a must for reaching more customers and lowering your liability, yet few web developers and even fewer digital marketing agencies are educating clients on the need for ADA compliant web design. Here’s what you need to know about ADA compliance in 2020. The Current ADA […]

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Ready or Not, Digital Transformation is here

Ready or not, the age of Digital Transformation is now. Yes, this has been the buzz conversation for the past few years, but the truth is, only the truly innovative and leading organizations have fully embraced digitally transforming how they operate their business from A to Z. Why is this? Well, because of the monetary […]

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Successfully Transitioning Your Team From Location-Based to Remote Working

There is no sugar coating the fact that we are experiencing unchartered territory as a nation where every minute brings new, and in most cases, daunting information. Enilon, at our core, believes in getting the difficult challenges done. Not just any difficult – your difficult. This transcends size, product, industry, and yes, even pandemics. Uncertain […]

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Customer Strategy: Creating your Customer Journey Map to Spark Outbreak Growth in 2020

Why Start with a Customer Journey Map? Here is a great place to start as you build your 2020 Marketing Programs. A data-driven Customer Journey Map is critical to delivering truly unique and tailored customer experiences. Creating comprehensive, thoughtfully designed customer journey maps helps brands understand their customer’s shopping, buying, and engagement behaviors and the […]

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