Enilon Blog

Tracking 2021 Tech Trends in E-Commerce with the Experts at Enilon

The Rise and Projected Growth of eCommerce eCommerce Marketing Strategy eCommerce Platform Strategy WooCommerce Overview & Trends Shopify Overview & Trends The Need for a New Plan for the “New Normal” The Rise of eCommerce The Covid-19 Pandemic led to drastic changes in lifestyles and habits the world over. The ripple effects are still rippling […]

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Google’s Page Experience Update & Core Web Vitals

The upcoming Google Algorithm update includes the implementation of Mobile-Friendly weighted search and Core Web Vitals. Those changes mean you will need to make updates to your online marketing strategy and SEO content. In this article, we discuss the timing of the launch and dig into a bit of detail on specific changes in the […]

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Do Not Let Marketing Success Kill Advanced Strategic Expansion

Marketing Expansion Comes On the Heels of Marketing Success Hard-Fought Gains Feed Expansion New Wins = New Growth Opportunities Beware the Echo Chamber of Marketing Success Complacency is the enemy of success, but conversely, marketing success can lead to complacency. You work hard and develop a solid marketing strategy. You run the plan through the gauntlet, […]

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Trends Come and Go, Great Client Partnerships Shouldn’t

Overview When the right agency is paired with the right account, there is some serious magic that can happen within this partnership. The marketing goals could be brand centric or conversion centric, but when they’re crushed as a unified client and agency team it can be extremely rewarding for both sides. A strong Client Partnership […]

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The World Is Shopping Online – Are You Prepared To Serve Them?

Think of e-Commerce sales as an archer’s target and every physical and digital touchpoint you have available is a quiver in your arsenal. They should not all be the same arrow. They should be diverse, just as you have arrows for practice, for sport, for hunting; some are made for a short distance, and some […]

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The Digital Strategy SEO Race: Is it a Sprint or a Marathon?

The answer is both. Sorry, I didn’t bury the lead! Two races are occurring simultaneously in the digital marketplace. The first is a series of sprints as you adjust to your audience’s ever-evolving behaviors. These sprints are short bursts of data and insight that require quick pivots in focus or tweaks in strategy. The other […]

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Seize The Data: Testing & Scaling Your Marketing Blueprint

Now It’s Time to Analyze the Data To Begin the Test & Scale Phase of Your Marketing Plan. Measuring Marketing Success The first stage was to identify your needs and formulate a blueprint for building your 2021 Marketing Strategy, either on your own or through an agency partnership. Then came the time to build, implement, […]

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Digital Marketing Blueprint Brings Great Ideas To Life

Your Ability to Build Effective Digital Marketing Programs Follows A Strategically Designed Roadmap Once you have a digital marketing blueprint, a roadmap to follow, what comes next? CMOs and other executives now know where they are going, but this is where the rubber meets the road if the roadmap is to be successful. You may […]

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Quickly Ensure Digital Marketing Success for 2021

Enilon Digital Marketing Roadmap Provides a Clear Path to Growth Are you the marketing stakeholder in your company looking to regain your footing after being swept off your feet by 2020? Many companies threw their marketing plans out the window by the Q2 of 2020 because of Covid19. Are you scrambling to right the ship […]

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Why You Can’t Have E-Commerce Without E-Commerce Marketing

With large portions of the population shifting their buying habits to a predominantly online model, for retailers, a sound e-commerce marketing strategy is no longer a luxury: it’s a must. As we enter into yet another month of uncertainty and flux in the marketing world due to the ebbs and flows of COVID-19, one thing […]

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