Enilon Blog

Digital Dialect: A Fun Look at Industry Terms

No matter the particular product or service you market, digital-marketing specific terms are likely to arise. Let’s take a lighthearted look at some of words I frequently hear that conjure up images sure to make your workday a bit more interesting. Industry Jargon Funnels – Mmmmm funnels, especially funnels from the Texas State Fair that […]

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The Importance of Company Culture

enilon staff

Company culture has always been important here at Enilon. But what does company culture really mean? Many agencies boast about their cool office spaces, ping pong tables, rock climbing walls, and silly outfit days. Some may even have strange perks like group coloring sessions, zen gardens or napping rooms. What is strange to one may […]

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Great Content Strategies That Will Make You Rethink Your Own Policies

Content, in the context of a digital market, is anything that you publish: words, images, videos, audio – it all counts as content. Your content should serve as a bridge from point A to point B. But that’s just basic content. We want great content, right? So… WHAT IS GREAT CONTENT? Great content starts with […]

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The Value of Mentorship

Mentorship is something of a buzzword these days in the business world. While it may seem straightforward, what many don’t realize is that there are many nuances that go into a successful mentoring relationship. Cultivating a Culture of Mentors Many businesses encourage or desire to have active mentorship throughout the ranks of their organization, but […]

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A Few Things to Consider Before Switching to HTTP/2

Brief History of HTTP If you do a search on HTTP, you’ll quickly find many well written articles overflowing with very detailed technical jargon. These articles will explain in great detail everything you need to know (and don’t need to know) about HTTP. Here’s a brief summary of the main points with an attempt to […]

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WordPress & Security Issues: Debunking the Myth

When talking to existing and potential clients about setting up their site with WordPress, they often ask us about its security. There seems to be a myth that WordPress is more prone to security hacks than proprietary Content Management Systems. When you dig a little deeper, you’ll find that the majority of people with these […]

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Leveraging Demographics In Paid Search

Demographics have long been the firm foundation all of marketing is built upon. Identifying one’s target demographics is the first — and arguably the most critical — step to creating a successful ad campaign. This ideology remains consistent no matter the format. Whether it be print, television, paid social, or paid search, knowing your clients’ […]

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Creating The Ultimate Customer Experience

Converging Bought Media & CRM When interactions within brick & mortar businesses were the primary method for customer engagement, it was human nature to craft your sales pitch specifically for each of your customers in order to ensure that they knew you cared about them as a customer. Merchants were willing to retain every detail […]

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When Creative and Data Work Together, It’s a Beautiful Thing

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As a creative, I have learned over time the value of good data and most recently come to love it very much. I’m in a love triangle: creative, data, and me. I have always appreciated strong digital strategy. It was always easier for me to create ideas that laddered up to a strategy that was […]

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What Makes For a ‘Good Client’?

Agency life often gets glamorized, and the account work we do can be perceived as appealing or unappealing based on the size of the marketing budget or brand. It’s common to hear things like “Oh, that must be such a fun account to work on!” — But what really determines if a client is a […]

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