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Industry: Retail

Challenge: A leading company in the home improvement sector faced low brand visibility in 2025, despite a strong product lineup. Their online presence was overshadowed by competitors, with organic search traffic diluted by generic content, making it hard to establish authority in a crowded market.

Solution: We implemented a strategic AI visibility plan to elevate their digital footprint. Using advanced SEO plus AI Search techniques, we optimized content with long-tail, question-based keywords (e.g., "how to choose XYZ") to target Google's AI Overviews. High-quality guides and product pages were crafted with EEAT (Expertise, Authoritativeness, Trustworthiness) principles, ensuring relevance. We monitored performance with cutting-edge tools, refining content to maximize AI snippet appearances across thousands of keywords.

Results: Over a 6-month period from January to July 2025, the client experienced a remarkable 366% increase in AI Overview visibility, growing from 4,700 to 21,900 snippets. AI-related traffic rose 184%, climbing from 7,300 to 20,700 visits, reflecting heightened engagement with their content. This strategic shift solidified their position as a top authority in their niche, enhancing market recognition without relying solely on traditional traffic metrics.

Why Enilon? Our expertise in AIO through tailored strategies will help you dominate your market and achieve your visibility goals!