Packing Mahoney’s Events with a 3-Day Meta Boost
Utilizing Meta event campaigns for high-impact event boosts
Industry: Ecommerce B2C
Challenge: Mahoney’s gardening events had potential, but sign-ups were flat. Low awareness and no push for registrations meant missing out on northeast DIYers, gardeners, and local buyers. Our challenge: ramp up event attendance fast with a targeted, budget-smart campaign.
Solution: We tapped Meta—Facebook and Instagram—for a high-impact event boost. Our Meta event campaign featured crisp visuals of Mahoney’s nursery, bold copy pitching hands-on gardening perks, and a “sign up now” call-to-action. We targeted northeast locals into DIY, gardening, and shopping small, geofencing tight to their stores and leaning on fans of similar pages. Daily tweaks maxed out performance, hitting peak scroll times. In three days, our gardening event marketing strategy packed every slot—proof Meta can deliver.
Results: Three days, total win. Every event—pruning demos to planting workshops—hit 100% capacity. Sign-ups flooded in from DIYers, green thumbs, and local supporters, spiking Mahoney’s foot traffic and sales buzz. Our northeast-focused Meta boost crushed it, fast and fierce.
About the Client
Mahoney’s Garden Center (mahoneysgardencenter.com), a northeast gardening powerhouse based in Winchester, MA, delivers top-tier plants and tools across seven locations. Known for quality, their in-store events—like gardening workshops and nursery tours—weren’t hitting sign-up goals. We spotted an opportunity to grow their turnout with a sharp Meta strategy.