How to Increase Conversions with High-Intent Keywords High-intent keywords are queries that signify that the searcher is getting closer to the conversion. Learn how it can help your SEO strategy.
Increase Ad Spend to Ride the Post-Pandemic Digital Shopping Wave Introduction Pandemic Impact on Digital Marketing Marketing Landscape Changes Overview Increased Competition 2021 Holiday Impact…
Don’t Get Caught with Your Hand In Third-Party Cookie Jar On June 24, Google announced the delay of the Third-Party cookie phase-out until late 2023…
How To Fight Ad Fatigue Remember the first time you saw that funny commercial, nodded along as you read that…
The How and Why of Geotargeting Geotargeted advertising is one of the more exceptional examples of marketing and technology working together….
Dayparting Your Media Budget Do you shop for sweaters in August? Plan your summer vacation in July? Do you…
Google Rebranding: What Does It Mean For Me? Change is good. Change is scary. You may have heard Google recently announce they’re retiring…
Is Phrase Match Irrelevant? Why BMM And Exact Match Keywords Are All You Need In business, time is money….
Leveraging Demographics In Paid Search Demographics have long been the firm foundation all of marketing is built upon. Identifying one’s…
Creating The Ultimate Customer Experience Converging Bought Media & CRM When interactions within brick & mortar businesses were the primary…
Google Is Redefining The Meaning of ‘Exact Match’ Google’s Exact Match Update When it comes to the world that is digital marketing, there are…
Expanded Text Ads Take Place of Standard Text Ads What Happened? As of January 31, Google is no longer accepting standard text ads,…