Enilon Blog

Increase Your Ad Spend to Ride the Post-Pandemic Digital Shopping Tidal Wave

Introduction Pandemic Impact on Digital Marketing Marketing Landscape Changes Overview Increased Competition 2021 Holiday Impact How to Stay Competitive -customer experience -mobile shopping mindset -utilize data -increase spend Summary Need for Partnership Introduction The last few years have been quite a rollercoaster ride for digital marketing agencies. The industry has seen dramatic shifts in how […]

Read More

Don’t Get Caught with Your Hand In the Third-Party Cookie Jar

On June 24, Google announced the delay of the Third-Party cookie phase-out until late 2023 Crumbling Cookies: A Brief History of the Demise of Third-Party Cookies Google announced on June 24 that they’d be delaying the Third-Party cookie phase out until late 2023. This long-term delay will allow advertisers to adjust their campaigns for compliance […]

Read More

How To Fight Ad Fatigue

Remember the first time you saw that funny commercial, nodded along as you read that clever advert or even *gasp* clicked on a banner ad because it so perfectly addressed your situation (or at least convinced you that you had a “situation”)? What did you do the next time you saw it? You ignored it. […]

Read More

The How and Why of Geotargeting

Geotargeted advertising is one of the more exceptional examples of marketing and technology working together. Geotargeting is essentially the act of serving a targeted ad to an individual based on their location. Anyone who enables location sharing on their mobile device can be exposed to this form of advertising. If your target resides in (or […]

Read More

Dayparting Your Media Budget

Do you shop for sweaters in August? Plan your summer vacation in July? Do you search for the best ribeye near you at 5 am? Outliers excluded, most of us think about sweaters when the weather calls for it, plan our summer vacations months in advance, and few of us dive into a 72-ounce bone-in […]

Read More

Google Rebranding: What Does It Mean For Me?

Change is good. Change is scary. You may have heard Google recently announce they’re retiring the AdWords & DoubleClick brands. Before panic and fear sets in, and you start reevaluating your ad strategy, take comfort in the fact that this is simply a rebranding and not a fundamental change to the platforms themselves. Google’s SVP […]

Read More

Is Phrase Match Irrelevant?

Why BMM And Exact Match Keywords Are All You Need In business, time is money. Those that can do a great job in less time than their competitors generally end up ahead. All too often, saving time means dropping “unnecessary” steps only to find out the hard way that the eliminated process steps were, in […]

Read More

Leveraging Demographics In Paid Search

Demographics have long been the firm foundation all of marketing is built upon. Identifying one’s target demographics is the first — and arguably the most critical — step to creating a successful ad campaign. This ideology remains consistent no matter the format. Whether it be print, television, paid social, or paid search, knowing your clients’ […]

Read More

Creating The Ultimate Customer Experience

Converging Bought Media & CRM When interactions within brick & mortar businesses were the primary method for customer engagement, it was human nature to craft your sales pitch specifically for each of your customers in order to ensure that they knew you cared about them as a customer. Merchants were willing to retain every detail […]

Read More

Google Is Redefining The Meaning of ‘Exact Match’

Google’s Exact Match Update When it comes to the world that is digital marketing, there are a few things that all marketers know to be universally true. One, that PPC and CPC are not the same thing. Two, that AdWords offers three distinct types of campaigns: broad, phrase, and exact. And three, an ad with exact […]

Read More

Contact Us