Blog Contributors
“Come Together [devices], Right Now…Over Me” – Google Recently, Google launched “Enhanced Campaigns” for Google Adwords. When Google goes out of its way to semantically position something as “enhanced”, “enhancement”, or “upgrade” it tends to inspire worry in the hearts of PPC Managers (myself included.) Why? The trade off for “upgrading” is typically control: which [...]
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The Ruby Fort Worth group is picking back up and Enilon will be hosting the next event, which will take place on February 26 at 6:30pm. The speaker will be Dan Swain who will cover the topic of “Creating C extensions for Ruby”. RSVP for the event here. About Ruby FTW Ruby FTW is [...]
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With all the recent changes going on over at Google search, I thought about how interesting it would be if Google had a diary – somewhere to pine away and divulge its innermost thoughts, feelings, worries and loves. Here’s what a few selections might have looked like: June 8, 2009 Dear Diary, Today was [...]
Read More 0 commentsPlease join me in welcoming our newest Enilonian, Stephanie Hawn. Stephanie joins Enilon as our Search Marketing Specialist and is a seasoned expert of everything search as well as online display. Stephanie has managed search campaigns for some notable brands such as 7-Eleven, Anne Klein and Nine West among others. She brings a fun vibe [...]
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Everyone likes a little validation every now and then. Enilon got some on Saturday night as we were fortunate enough to receive a Bronze ADDY® Award for our work on the Mottega website. The ADDY® awards is one of the biggest in the advertising industry and annually recognizes creative excellence in the art of advertising. The [...]
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Truth about me… I live and breathe digital marketing… I haven’t decided if it’s a blessing or a curse, but there’s very few minutes of the day where I’m not analyzing a campaign, trying to figure out how something is being executed and tracked, how one of our clients could take advantage of a new [...]
Read More 0 commentsAnd the odds are, neither can anyone else. Listening is something that takes a lot of concentration, effort and skill, and it seems we are putting less and less effort toward trying. Not only as individuals, but as brands trying to engage consumer in a more splintered landscape. I see a lot of agencies getting [...]
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So you have an email list of clients, prospects, partners etc. that you built ethically and responsibly over the years using best practices, but you just haven’t actually USED it. Shame on you. Then you get a wild thought one morning after your triple espresso that you are going to start sending emails out to [...]
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One of Fort Worth’s most loved organizations, Lena Pope Home, recently received a new digital home… a new website, that is. Because their organization had changed significantly in the past few years, their website needed to be redesigned and rearchitected in order for Lena Pope Home to truly convey their story of exactly who they [...]
Read More 0 commentsFamiliar faces are always welcome and that couldn’t be more true than now. Today, Enilon welcomes back Justin Rives not only to the company, but into a leadership and partnership role as well. I say “welcomes back” because Justin’s first tour of duty with Enilon ended about a year ago. For round two – he’s [...]
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