It’s July 2022 – Is Your Data Is Ready? Well, July 2022 is finally here. We’ve been preparing for this month for a while…
TWD: Firefox Update Removes Tracking Parameters from URLs So Firefox is continuing down its privacy path with releasing more restrictions with its latest…
How to Attribute Sales Pipeline Value to Marketing Activities When an organization has a long sales cycle, it can be challenging to show marketing…
Ready or Not, Digital Transformation is here Ready or not, the age of Digital Transformation is now. Yes, this has been the…
Static vs. Rich Media – Which Should You Use? Today, we’re inundated with options when it comes to customizing our ad campaigns. From the…
The How and Why of Geotargeting Geotargeted advertising is one of the more exceptional examples of marketing and technology working together….
Dayparting Your Media Budget Do you shop for sweaters in August? Plan your summer vacation in July? Do you…
Why This 47-Year-Old Ogilvy Ad Is Relevant Today “The more things change, the more they stay the same.” – Jean-Baptiste Alphonse Karr David…
4 Simple Steps to Prevent Facebook Ads Manager Phishing Ah phishing, the time-honored practice of sending people fake emails that look *almost* legit in…
Setting Up For Successful E-Commerce E-commerce. What was once something as simple as posting your product catalog and installing a…
Declared Data vs. Inferred Data Not all data is created equal. As data privacy continues to evolve, from GDPR to…
What Facebook’s New Approach to Data Means for Marketers As a digital performance company, we understand the value of useful data. We know how…
What is The Right-Sized Marketing Investment for Middle-Market Businesses? With marketing, if you invest more, can you get more? Sometimes, but not always. How…
How to Answer Your Customer’s Voice Search Queries Our reliance upon voice-enabled digital assistant platforms such as Amazon’s Alexa and Google Assistant into…