Enilon Blog

It’s July 2022 – Is Your Data Is Ready?

Well, July 2022 is finally here. We’ve been preparing for this month for a while now. Have you been preparing? Do you even know what we’re talking about? We will give you a hint… it has to do with Google Analytics 4 and the depreciation of Universal Analytics. See the information from Google here. Starting […]

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TWD: Firefox Update Removes Tracking Parameters from URLs

So Firefox is continuing down its privacy path with releasing more restrictions with its latest release of browser version 102. For those who use Firefox and would like more stringent privacy settings, that is now available and it will remove certain tracking parameters from the URL, which will cause the related tools to not be […]

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How to Attribute Sales Pipeline Value to Marketing Activities

When an organization has a long sales cycle, it can be challenging to show marketing return on investment (ROI). The long lead time can make it difficult to know what is working and what is not with marketing. If it typically takes 6 months or more for a sale to close, how do you know […]

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Ready or Not, Digital Transformation is here

Ready or not, the age of Digital Transformation is now. Yes, this has been the buzz conversation for the past few years, but the truth is, only the truly innovative and leading organizations have fully embraced digitally transforming how they operate their business from A to Z. Why is this? Well, because of the monetary […]

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Static vs. Rich Media – Which Should You Use?

Today, we’re inundated with options when it comes to customizing our ad campaigns. From the humble workhorse – the Google ETA, to the latest and greatest in immersive, augmented reality-based ads, we have an amazing assortment of tools at our disposal. And tools is the keyword. Every tool has its place, and some jobs and […]

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What Is Social Listening?

The typical focus of any social media campaign – organic or paid – is to connect with existing and/or potential users. The problem lies in how an organization maintains that connection.  Too many times we see the communication only going one way: from the organization to the user, with little to no reciprocity. Sometimes that […]

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The How and Why of Geotargeting

Geotargeted advertising is one of the more exceptional examples of marketing and technology working together. Geotargeting is essentially the act of serving a targeted ad to an individual based on their location. Anyone who enables location sharing on their mobile device can be exposed to this form of advertising. If your target resides in (or […]

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Dayparting Your Media Budget

Do you shop for sweaters in August? Plan your summer vacation in July? Do you search for the best ribeye near you at 5 am? Outliers excluded, most of us think about sweaters when the weather calls for it, plan our summer vacations months in advance, and few of us dive into a 72-ounce bone-in […]

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Why This 47-Year-Old Ogilvy Ad Is Relevant Today

“The more things change, the more they stay the same.” – Jean-Baptiste Alphonse Karr David Ogilvy, who some consider the father of advertising, created some of the most successful campaigns in history. Today we’re focusing on this absolute gem of a long-form advert outlining his namesake agency’s ability to answer The Big Question: His extensive […]

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4 Simple Steps to Prevent Facebook Ads Manager Phishing

Ah phishing, the time-honored practice of sending people fake emails that look *almost* legit in an effort to garner anything from PINs to login credentials & passwords. While this type of “hack” has been around for decades, it shouldn’t be dismissed. With every advance we make in security, those who don’t give up on their […]

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