Enilon Blog

B2B Ecommerce: A Comprehensive Guide To Shaping Your Digital Marketing Strategy

Business-to-business (B2B) ecommerce is growing at a rapid rate, and businesses are scrambling to figure out how to adapt their sales and marketing strategies to accommodate. These organizations struggle translating their existing B2B marketing tactics to ecommerce. If this sounds familiar to you, you may be wondering where to start. A good launching point when […]

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The Explosion of Short-form Video Content on Social Media and Marketing Strategy

Traditional social media platforms were built on the premise of sharing, and we’ve seen many businesses benefit from this. But in this day and age, it’s become increasingly difficult to stand out online with so much competition for attention. With the rise of social media platforms focused on short-form video this has brought about the […]

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Don’t Get Caught with Your Hand In the Third-Party Cookie Jar

On June 24, Google announced the delay of the Third-Party cookie phase-out until late 2023 Crumbling Cookies: A Brief History of the Demise of Third-Party Cookies Google announced on June 24 that they’d be delaying the Third-Party cookie phase out until late 2023. This long-term delay will allow advertisers to adjust their campaigns for compliance […]

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How Will The Privacy-First Era Change Online-Marketing & Advertising

The Factors Driving Us Towards Privacy-First? The Problems That Precipitated It All, or How Did We Get Here How to Prepare for Privacy-First The “Don’t Panic” Perspective The Future & Next Steps Historical Perspective & Asking The Right Questions What The Privacy-First Era & Death of 3rd Party Cookies Mean for Online-Marketing and Business Crumbling […]

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